Tag Archives: Perfect Your Pitch

LIVE WEBINAR: Perfect Your Pitch: Building Authentic Connections as an Independent Artist

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Perfect Your Pitch: Building Authentic Connections as an Independent Artist is the quintessential guide for up-and-coming musicians building their artist platform. We walk through the steps of developing your authentic artist brand, connecting to your audience, and using the momentum gained to find opportunities in media, live performance, and partnerships while building a sustainable, profitable creative ecosystem — on their own terms.

Bookmark this live stream link: https://www.youtube.com/watch?v=fRDhjxBAXZk

In approximately 45 minutes, we cover:
-The Two Harsh, Yet Simple Truths that all career-oriented artists must embrace.
-What truly connects an artist to their audience (Hint: It’s more than just the music!)
-The importance of building a brand that is true to your own Values, Mission, and Vision.
-How to present your brand in a way that brings unique value to your audience and industry tastemakers.
-The foundational aspects of building a sustainable creative business.
-Why relationships are the most important currency of all.

Receive 20% Off Musikfest Industry & Education Conference Passes

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We’re excited to head to Bethlehem, PA for the first ever Musikfest Music Industry & Education Conference on August 1-2, and we want to see you there.

In fact, we’re so excited to see you, that we want to let you in on a way to save on both single-day and full conference passes.

Use the coupon code SPONMIEC24 at checkout to save 20% off your passes to the Conference. This is your ticket to learn and connect alongside fellow conference attendees and 30+ speakers, as you meet “at the intersection of music education, popular music and business leadership.”

The button below has your ticket! We’ll see you there — and don’t forget to check out UMC Founder Gerard Longo’s seminar, Perfect Your Pitch: Building Authentic Connections as an Independent Artist, Friday, August 2 at 1:30 p.m.

REGISTER NOW

UMC Announces Media Partnership with Ontario-based Gussapolooza Festival!

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This September — for the first time ever — we’ll #GoUnderground North of the Border!

We are thrilled to announce that Underground Music Collective is an official media partner of Gussapolooza Music Festival, taking place this year from Sept. 13-15. Based in Cookstown, Ontario, Gussapolooza is “a haven for artists, creators, and entrepreneurial spirits.” This unique 3-day camp-out extravaganza celebrates Canada’s emerging music and arts scene with live performances, seminars, networking opportunities, and an array of food and beverage options. More than 50 bands from across Canada perform on multiple stages and represent diverse genres like rock, country, folk, hip-hop, electronic, pop, and more.

Within this partnership, Underground Music Collective will provide media support for Gussapolooza before, during, and after this year’s festival — including live updates from the festival, and a recap photo gallery after its conclusion. In addition, UMC Founder Gerard Longo will present Perfect Your Pitch: Building Authentic Connections as an Independent Artist during the festival’s seminar portion, with an official date and time to be determined.

Tickets and camping passes to Gussapolooza 2024 are available now. Get yours below, and stay tuned here for updates!

SECURE YOUR SPOT

Perfect Your Pitch LIVE (at the Musikfest Industry & Education Conference)

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UMC Founder Gerard Longo will present Perfect Your Pitch: Building Authentic Connections as an Independent Artist, live at the first-ever Musikfest Industry & Education Conference on Friday, August 2.

Perfect Your Pitch is a comprehensive roadmap for building a values-based artist brand, and connecting that brand to fans (new and existing), media outlets, talent buyers, potential partners, and more.

Get tickets for the conference here!

How To Get Involved in Your Local Music Scene, Pt. 3: Getting Ready to Make Your Pitch

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Every musician has a story to tell, and the opportunity to communicate that story to the masses in the digital age. There are countless media outlets – from independent blogs and podcasts, all the way up to nationally- and globally-recognized publications – that could serve as a launching pad to build awareness for your artistry. Even so, most artists – especially those toward the beginning of their creative journeys – don’t know where to begin.

That’s where I come in! As the founder of UMC and the architect of our Perfect Your Pitch course, I have received thousands upon thousands of music submissions over the years. With that, I have teamed up with Music on the Move Studios, compiling my near-decade of experience as an independent media creator to offer you some tips on how to make sure your pitch stands out above the rest.

Read the full article!

Making Your Pitch: Using Your EPK to Discover New Musical Opportunities

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A couple weeks ago on the Muze blog, we took a deep dive into the components of a complete, thorough musician’s Electronic Press Kit (EPK). This virtual promotional package is an all-in-one look and listen which highlights who you are as an artist. Having an EPK is an essential component to telling your story to music industry tastemakers, including media outlets, talent buyers, and others who offer creative or professional services to help you further your career.

Now, for the million-dollar question: what do you do once it’s complete?

You pitch it!

However – like anything else you do in the digital space – you’ll want to pitch responsibly, and understand the steps that you can take to ensure your music lands in the right hands and has an opportunity to shine. In this week’s article, we’ll cover:

Sound like fun? Let’s jump in!

Read the full article on Muze!

Want to learn EVERYTHING there is to know about pitching your music? Sign up for UMC’s on-demand Perfect Your Pitch course!

UMC, Music on the Move to Present ‘Perfect Your Pitch’ Preview on Thursday, Aug. 19

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As the founder of Underground Music Collective, Gerard Longo has received thousands upon thousands of artist pitches.

Since 2013, Gerard has published more than 20,000 pieces of music-centric content across web and social platforms, and the submissions that made the cut have all had one thing in common: they were complete, thorough, and told the artist’s authentic story, better than the rest.

Perfect Your Pitch