Category Archives: community

Rockin’ Ronnie’s Mega Musikfest Recap, Pt. 3: Up Close and Personal with Train

Monday, August 3 was the moment I have been waiting for all my photography life. I had the opportunity to photograph my first “big” concert, Train, from the pit at Musikfest!

Yes, THAT Train! THE Pat Monahan!

I don’t need to let you know how they sounded. I mean… they’re Train! We only got to be there for three songs, and before I knew it, the three songs were over, but it was a moment I’ll never forget! Hopefully, it’s only the first of many opportunities like that. Thanks to Musikfest and UMC for the experience of a lifetime!

Rockin’ Ronnie’s Mega Musikfest Recap, Pt. 2: Poutine, Many Must-See Acts, and Must-Buy Hand Sanitizer

On Saturday, August 1, I parked on the South Side and shuttled my way up North for more ‘Festing, more music, and more photos.

One thing I noticed about the shuttles was how friendly everyone was. I suppose it was because they knew they were in for a fun and entertaining day. The nice woman sitting next to me offered me some watermelon smelling hand sanitizer that she said she got at Five Below. Immediately I noted to myself to make sure to get there to get some! We had a nice chat, and then we arrived on the North Side.

My first stop was up the hill at the Hotel Bethlehem Platz, where the Artisan Jazz Trio was playing. You can’t go wrong with a little bit of funk mixed in with a lot of jazz! I enjoyed their smooth sound, but then it was time to move to my next stop. My next stop was getting some poutine from The Flying V, which I have wanted to try for many years! Let me tell you, after eating that I was left wondering where that has been all my life! It was as incredible, as everyone said it would be.

It was time to get back to work, so I sauntered into the Service Electric FestPlatz, where I saw the Grammy Award-winning Jimmy Sturr and his Orchestra. Although they are known for being one of the most popular polka bands in America, they played so much more than that! They mixed a lot of pop and oldies into the mix, and the crowd was eating it up. I could see why they were so popular!

Moving right along, I ventured to the other side of Festplatz to the Yuengling Lagerplatz stage, where I caught indie singer-songwriter Temma, whose storytelling ability was on full display through her strong voice and powerful lyrics. From there, I went right back down to Festplatz and found a seat to get ready to see Coverfire!, a rock and pop cover band (with a few originals) comprised of musicians from Pennsylvania’s Army National Guard. (Side note: I saw an empty chair between random people and asked if I could sit there. Of course they said yes, because there was not one unfriendly soul at Musikfest!). The tent was packed, and it was easy to understand why from the first note. Every member showcased their many talents by playing multiple instruments, switching between them throughout the show. I highly recommend catching these guys (and ladies) if you can.

(Actually, I highly recommend catching all of these acts!)

After that show, I headed to Plaza Tropical because I wanted to catch Coquettish, an alt-rock band from New Jersey, Coquettish. Their bass-heavy originals can be best described as a mix of alt-rock, grunge, and jam with a vibe – and I will say the bass player had most of that vibe. She was definitely the main character, and she owned it! Some songs were heavily reminiscent of Jeff Buckley, and they were awesome.

After that, I was spent for the day, and it was time to head home. Stay tuned for Part 3!

This Weekend, We Return to Gussapolooza!

Some of the best memories and musical discoveries of the past couple summers have been made in the middle of a field in Ontario, about 75 minutes north of Toronto.

The field? The Georgian Bay Steam Show Grounds in Cookstown, which will once again play host to Gussapolooza Music Festival this weekend (Aug. 21-23). Some of the best talent from the region (and throughout North America) will descend on this quaint Canadian town for a weekend of new music discovery and community.

Events like Gussapolooza — which boasts an all-independent lineup once again — are a beautiful reminder of why we got into this business in the first place. There is something so pure about a grassroots music festival, where volunteers from the community dedicate their time and talents to see it all the way to fruition — and create something a bit more magical, every single year. Driving these efforts is a belief in community, in artistry, and the notion that independent artists deserve a big stage and a world-class platform on which to showcase their talents.

That’s why we make the trip every year. And, once again, we’ll be capturing the action through Buckshot’s lens, as well as through a series of interviews from throughout the weekend which will be broadcast on The Quinn Spinn’s return episodes this fall.

If you don’t want to wait to see what we capture, you’re in luck: you can still get your single-day, weekend, or full festival passes here.

And, as an additional treat, we took the time to edit 100+ new photos from last year’s festival to get you ready for your trip to Cookstown. See you there!

Rockin’ Ronnie’s Mega Musikfest Recap, Pt. 1: The Verve Pipe, an Air Conditioned Bus, and an Alleged Gallon of Lemonade

When Gerard Longo asked me if I wanted to take photos this year at Musikfest on behalf of UMC, how could I even think of saying no? So, I grabbed my handy dandy Nikon and started out on opening night (Friday, July 31), taking the new air conditioned shuttle bus from the South Side to the North Side.

My first stop was the Yuengling Lagerplatz stage, where a very soulful Lehigh Valley native Melody Cruz was playing. Her powerful vocals kept the attention of me and the rest of the audience.  My next stop was Zinzenplatz, where I was captivated by Amelia Day, a folk singer/songwriter from Sumner, Washington. Her comfort on that stage showed, and her bluesy pop rock songs were fun and alluring.

From there, I grabbed a quick grilled mozzarella and shredded beef on cornbread sandwich – who knew that combination could taste so good? – from MozzArepas and what seemed to be a gallon of fresh squeezed lemonade and headed up the hill. As I was questioning my decision to walk up the hill in the heat, the sound of marching drums caught my attention. If you know me you know I will follow the sound of that anywhere! It was there that I stopped to watch Orbital Drums, a drumline from right here in Bethlehem. These percussionists are all Liberty High School alumni and former members of the Grenadier Band. Not only do they have killer drum skills, they also incorporate bagpipes (of course they do! They’re Liberty graduates!). The way they interact with both kids and adults, it’s easy to see why they had such a huge crowd watching them!

When they finished, it was time for me to think about heading back to the South Side. But first, I heard the sounds of Salsa filling the air. The strains of reggaeton music brought me to Plaza Tropical, where Adrian Anthony’s Grupo Hipnosis from New Jersey were entertaining the crowd with their Latin rhythms. I was ready to dance! (Actually, I wasn’t, but I was dancing in my head. How can you not move when you hear that?)

It was then time to board the nice air conditioned shuttle bus back to the South Side, where 90s alt rock band The Verve Pipe were going to be playing. After zoning out for a while (again, it was hot!), I made my way to the front along the gate so I could get some good shots. By this time, I was pretty beat, and only intended on staying a little bit in that spot before going back to the sidewalk to find a table to listen to the rest from there. I had thought, “OK, I know the song ‘The Freshmen’ and that’s it, so I’ll leave after they play that, if it’s not at the end.”

Well, they played it in the middle of their set… but by that time I had become a huge fan and stayed put, right until the end. Singer Brian Vander Ark was funny, charming, and having the best time of his life up there. Of course, “The Freshmen” had the entire audience singing, but I was extremely wowed by their other songs that, admittedly, I had never heard until that point.

(Also worth noting: backup vocalist and keyboardist Channing Lee has a spectacular voice! I could listen to a full concert of just her. So, I did a deep dig, and she does indeed have some solo stuff out.)

The Verve Pipe started strong and finished stronger, so much that I bought a ticket to their show at The Sellersville Theater later this month! After that awesome performance, it was time to head home. 

TONIGHT, 7 ET: Your Next Favorite Band’s 2026 Musikfest Exordium

This week, we are transported back home to Bethlehem, PA, where the 2026 edition of Musikfest — the largest free, non-gated music festival in the United States — is just days away from kicking off.

There is sure to be plenty of magic across Christmas City over the next couple weeks, and it kicks off tonight at 7 p.m. ET (that’s 6 p.m. CT, if you’re back in Nashville) with the 2026 Musikfest Exordium. Tune in to the live broadcast emanating from Bethlehem’s Flying V Poutinerie, as we hear from many key figures at the ‘Fest and within the Lehigh Valley’s local music scene, including:

  • Thoughts on “must see” bands and Best Day of the ‘Fest with ArtsQuest Chief Programming Officer Patrick Brogan.
  • Early thoughts on the ‘Fest’s weather forecast from Eastern PA Weather Authority Founder and Chief Meteorologist Bobby Martrich.
  • Insights from long-time entertainment reporter John Moser.
  • A visit from yours truly, Musikfest’s Friendly Neighborhood North Side Sheriff.

We will also learn about the return and expansion of the Musikfest Music Industry Conference, set to take place August 2-4 and offering dozens of educational sessions, music industry panels, and exclusive networking opportunities. Plus, you’ll get to enjoy live performances from ‘Fest performers Bren and Atlassian.

Watch the live stream below!

Founder’s Notes: Tour Updates, Improved Access to Resources, and the Plan for the Rest of 2026

This week, the Underground Revolution Tour resumes with a trip back home.

First on the agenda: Musikfest, where I’ll be presenting ‘Building Your Authentic Artist Brand’ at the Musikfest Music Industry Conference inside the Musikfest Cafe at SteelStacks on Monday, August 3 beginning at 1 p.m.

In addition to that, I’ll be doing my annual duty overseeing Event Staff operations on the North Side of the festival. I’ll also be checking in to offer my daily Picks of the Platzes alongside Phillip Reese from Your Next Favorite Band, and we’ll have our good friend Ronnie Stoeckel running around taking photos of the ‘Fest, with Rockin’ Ronnie’s Mega Musikfest Recap coming to The Blog the following week.

After that (and some hard-earned beach time immediately after Musikfest), we’ll pop up to Cookstown, Ontario for our third consecutive year attending Gussapolooza Music Festival. We have some special things planned for the occasion – we’ll be interviewing artists and attendees, and capturing content all weekend long. (Not to mention, there are some photos from last year’s festival that still need to make their way online…)

After THAT, we have a massive fall planned for you in Nashville!

Among the things that you can expect this fall:

  • Our first-ever Content Day, sponsored by the UMC Creator Lab.
  • Revamped, simplified UnderDogs membership tiers, aimed to add value to our community while lowering the barrier to entry.
  • More music reviews, a new and improved UMC20 playlist, and the return of our Official Podcast, The Quinn Spinn.
  • The continued growth and evolution of the UMC Creator Lab.
  • Live performance and networking opportunities across Nashville.

We’ll also be taking a look at our educational offerings through UMC Academy, and developing ways to improve access to UnderDogs and the community at large.

And, speaking of education, we’re making our plans to return to a couple of our favorite conferences in the fall – Confluence Carolinas (Oct. 7-10 in Charlotte, NC) and NOLA MusiCon (Oct. 28-30 in New Orleans, LA). We hope you’ll join us!

One more thing: following our Creator Lab crowdfunding campaign, many folks who pledged made their contributions directly to support the project. If you are one of them, you can expect your perks to be fulfilled and shipped to you during the first half of September.

So far, 2026 has been a year of new ways forward and exciting possibilities. We’re proud of what we’ve built together, and we’re excited to keep going!

-Gerard

LISTEN: Shoemaker Levee Soars into the Stratosphere with ‘Flying’

It’s the peak of the summer, and it’s just about time to venture out of our cozy confines of the Creator Lab and go on an adventure.

We’re looking forward to the road ahead which, of course, includes a trip up to Cookstown, ON for this year’s Gussapolooza Music Festival. It takes place from Aug. 21-23 at the Georgian Bay Steam Show Grounds, and it features three days of music, art, food, camping, and community. You should do more than think about joining us, and grab your passes here.

This will be our third year in attendance. In that time, one of the artists we’ve become acquainted with is a band by the name of Shoemaker Levee. The former Gussapolooza headliners have been making a splash around Greater Toronto for quite some time, performing at a who’s who list of legendary downtown venues including El Mocambo, Supermarket, The Reverb, The Opera House, The Horseshoe Tavern, Lee’s Palace and the Rivoli.

While we were tending to the ranch here in Nashville this spring, the guys were getting busy releasing new music. Their latest single, “Flying” (released May 1), is as bright and breezy as the Ontario countryside during the golden hour, complete with warm acoustic guitar tones, a soaring melody, and lush vocal harmonies. It’s the perfect song to listen to on a long summer’s drive, as you leave the world’s chaos in the rearview in favor of the precious here and now.

Wherever you’re “Flying” to this summer, keep this one on your playlist!

In the Music Industry? Snag These Early Bird Conference Passes Before Sunday

We’re just a few weeks away from hitting the road, as we resume our Underground Revolution Tour in some of our favorite cities and towns across North America.

The tour resumes next Thursday, July 9 right here in Nashville, with a special takeover event in support of the UMC Creator Lab. Then, we’ll head back home to Bethlehem for Musikfest (and the associated Musikfest Music Industry Conference) as July turns into August. From there, we head North of the Border once more for this year’s edition of Gussapolooza, which is rapidly becoming one of Canada’s premier independent music festivals.

That leaves us with a couple of October adventures which still have early bird passes on sale… for now!

You have until this Sunday, July 5 to purchase badges at the lowest rates for two of our favorite music conferences. Both of these events provide you with a prime opportunity to learn, connect, and collaborate with artist-focused professionals from across the music ecosystem — all while immersing yourself in the rich cultural heritage of each region!

Don’t wait! As of July 6, badge rates for both of these conferences will increase. We look forward to seeing you in Charlotte and New Orleans this fall!

JULY 9: Lost & Found UMC Takeover at Rosemary & Beauty Queen

To kick off closing weekend of our UMC Creator Lab campaign, we’re teaming up with The Southern Word Community to present a unique takeover at one of our long-time favorite spots in East Nashville.

On Thursday, July 9, Underground Music Collective will be hosting a takeover of the monthly Lost & Found Showcase at Rosemary & Beauty Queen (1102 Forest Ave., Nashville). From 7-10 p.m., this evening will feature live performances from UnderDogs and other special guests, as we rally behind our two-month campaign to build a space where Creators Have the Power in Nashville.

Those in attendance will have the opportunity to support the Creator Lab, while enjoying a free show certain to obliterate genre barriers. This special evening will feature performances from Simp Goddess, Angie Jayne, Wynton Existing, Southside MAB, Mandy Moon, Mary McGuinness, Kelsey Muse, E.T., Jazzy the Uncontrolled Goddess, and Cait Blauer. Plus, on a night this driven by creativity, you never know what surprises will be in store!

Lost & Found is always free to attend, and typically takes place on the second Thursday of each month. If you’ve attended in the past, you already know the sense of community that awaits. If you haven’t, let July 9 be the first time of many!

Don’t want to wait that long to support the Creator Lab? You can do that anytime between now and July 13 at 12 p.m. CT by heading over here.

PHOTOS: ARREIS’ ‘Angel’ EP Release at The East Room

As we could have expected, ARREIS walked into The East Room on Wednesday night and put on a show that put the EP in EPIC!

The Chicagoland native — set to release her new EP, Angel, at the end of this week — delivered a high energy performance that was equal parts dynamic and vulnerable. The 45-minute set featured a bevy of high-powered anthems, like the arena-ready rocker “Five More Minutes,” to softer moments of empowerment and inspiration. Recent singles “Aurora” and “To My Younger Self” uplift the listener, offering respite to the inner child who struggled to embrace themself and live life fully, without the need for permission.

Supporting ARREIS on this special evening were REHAAN, whose prowess as an alt-pop vocalist is complemented by his immense skill as a saxophonist, creating a live experience quite unlike anything else in Nashville. Limestone Loveseat was a delight to listen to, with a folk sensibility craftily weaved into their energetic rock offerings. Mandy Moon opened the evening, starting us off with a potent dose of soul, complete with a rich tonality that contributed to a warmth in sound and spirit.

Oh, and the best part of all? We made some headway toward funding the UMC Creator Lab on Indiegogo. We are now just about 40% funded with three weeks to go!

Check out the full gallery below!

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