Category Archives: festivals

Getting Ready for Gussapolooza? Here’s the Official Playlist!

Pictured: “Sorry” from The Manic Boys and Girls Club

We are counting down the days — it’s four, as of this post — until the start of Gussapolooza 2025, all the way up in Cookstown, Ontario, Canada! We’re super excited to rejoin the Gussapolooza family this year, and they’ve just released something to get us even more pumped…

The Official Gussapolooza 2025 Playlist is here!

Below, you’ll find nearly 30 videos from this year’s lineup of Gussapolooza artists, giving you just a small taste of what’s in store when things kick off North of the Border later this week. From returning favorites to new friends, we know you’ll find something you love.

The best part? Later this week, we all get to enjoy these songs together! For now, your mission is to make sure you know them by heart in time for this weekend!

ONE WEEK AWAY: Gussapolooza 2025 Kicks Off Aug. 22

The countdown is on! In just seven days, the Georgian Bay Steam Show Grounds will come alive with the sound of guitars, drums, and thousands of happy festivalgoers as Gussapolooza Music and Arts Festival kicks off August 22–24.

This year’s lineup features powerhouse performances from Bleeker and Kasador, plus local Alliston fan favourite Grant Boyer, alongside dozens of emerging artists ready to make their mark. Add industry workshops, camping under the stars, mouthwatering food trucks, and activities for the whole family — and you’ve got one unforgettable weekend.

Festival Director Valerie Robson says, “Gussapolooza is where music and community come together. The energy is electric, the connections are real, and the vibe is absolutely unmatched. Whether you’re here to discover new talent, support your friends, or just soak up the atmosphere, you’ll leave feeling like part of the family.”

Tickets are going fast, so grab yours now and be part of one of Ontario’s most unique summer weekends.

Beyond the Music: What’s Happening at Gussapolooza 2025?

Gussapolooza Music and Arts Festival is turning up the volume—and the vibes—for 2025, with even more to experience beyond the stage. Taking place August 22–24, 2025, this year’s festival invites attendees to discover more than music, featuring an expanded Wellness Zone, an even bigger Kids Zone, and unforgettable outdoor camping fun for all ages.

Now in its biggest year yet, Gussapolooza continues to grow as one of Canada’s most exciting emerging festivals, spotlighting indie artists while building a creative, inclusive, and family-friendly environment. In addition to its stacked musical lineup, the 2025 event offers unique attractions for every kind of festivalgoer.

Expanded for 2025: The Wellness Zone

Back by popular demand, the Health & Wellness Zone returns with even more ways to relax, recharge, and reconnect. Guests can enjoy yoga and meditation sessions, breathwork classes, sound baths, healing arts practitioners, and wellness-focused vendors offering services and education in a peaceful outdoor setting.

The Kids Zone Returns—Bigger Than Ever!

Families are welcome at Gussapolooza! The enhanced Kids Zone includes crafts, face painting, music lessons, games, and child-friendly performances, making it easy for parents and little ones to enjoy the festival together.

Camping Adventures + After Dark Fun

Weekend passes include free tent camping, with upgraded RV and power site options available. Campers can enjoy the community vibe with a late-night fire, spontaneous jams, and exclusive after-hours sets on the legendary Rebel Stage—where surprises and secret sets keep the music going long after the main stage wraps.

“Gussapolooza has always been about creativity, discovery, and community,” says Festival Director Valerie Robson. “This year, we’re expanding what a music festival can offer—creating an experience where you can dance, learn, relax, connect, and explore, all in one place.”

Whether you’re a music lover, wellness seeker, parent, or just looking for a weekend escape, Gussapolooza 2025 has something for everyone.

Tickets are on sale now! Early Bird passes sold out quickly, but general admission and camping upgrades are still available at gussapolooza.com.

WATCH: It’s Music Monday for Powder Valley Bang

You may have noticed a new friendly face around here by the name of Matt Schmoyer. Not only has Matt faithfully jumped in and begun reviewing music for UMC, but he’s doing it while also pouring plenty of love into his own musical project.

That project? Powder Valley Bang, a Lehigh Valley, PA-based rock band that creates Golden Moments of Rebellious Exhilaration. They’re hard-hitting, energetic, and offer a sense of familiarity while delivering something completely fresh to audiences.

We’re super proud of Matt and the guys today, as they appeared on WFMZ’s Music Monday program in Allentown, PA. Here, they play a couple tunes and share their summer plans — which includes a gig at this year’s Musikfest up in Bethlehem, and possibly even a Nashville date on the horizon!

(Also, special thanks to Matt for sharing some of what he learned from participating in BRANDCAMP from UMC Academy this winter!)

Check out the full interview and performance!

Gussapolooza Tier 1 Tickets Available Until June 1

Imagine a weekend where the music never stops, creativity fills the air, and strangers feel like friends. That’s Gussapolooza — and Tier 1 tickets for 2025 are only available until Sunday, June 1.

Set in the heart of Cookstown, Ontario from August 22–24, Gussapolooza is more than a music festival. It’s a three-day escape into a vibrant, welcoming world where artists, dreamers, and music lovers come together to share unforgettable moments.

Expect late-night jams by the campfire, hands covered in paint, dancing barefoot in the grass, and moments of pure connection with people who just get it.

Here’s what the Gussapolooza experience looks like:

  • A packed weekend of live music from incredible rising talent.
  • Camping with your crew (or making a new one).
  • Wild paint parties, immersive art, and spontaneous magic.
  • Food trucks, fresh air, and wide-open fields full of music and movement.
  • A creative energy that flows from stage to sky.

“There’s nothing quite like it,” says Festival Director Valerie Robson. “It’s not just a festival — it’s a feeling. If you know, you know.”

Tier 1 passes are the best deal you’ll get — and they’re only available until June 1 at midnight. Grab your tickets now, and don’t miss your chance to be part of something unforgettable.

Gussapolooza Announces Lineup Featuring Bleeker & Grant Boyer

The Gussapolooza Music and Arts Festival is back—and the official 2025 lineup has just been announced!

Taking place August 22–24, 2025 in vibrant Cookstown, Ontario, this year’s festival features special guests Bleeker and Grant Boyer, alongside returning Gussapolooza award winners Manic Boys and Girls Club, Harley Olivia, and Cudbear. They’ll be joined by an eclectic lineup of emerging artists from across the country for a weekend packed with creativity, energy, and inspiration.

More than a music festival, Gussapolooza is a family-friendly celebration of community, creativity, and connection. Guests can explore immersive experiences like the Kids Zone, a tranquil Health & Wellness Zone, interactive art installations, local artisan vendors, and more—offering something for everyone.

Festivalgoers can also enjoy a full weekend stay with a variety of camping options, including RV power sites, designated family camping, and access to onsite showers—ensuring a fun and convenient festival experience for all.

“We’re beyond excited to welcome Bleeker, Grant Boyer and so many incredible artists to Cookstown this summer,” said Russell Robson, Founder and Organizer of Gussapolooza. “Gussapolooza has always been about more than music—it’s a community-driven, family-friendly celebration where people of all ages can come together, connect, and be inspired by the arts. We can’t wait to share this experience with everyone again in 2025.”

Gussapolooza is also proud to announce a meaningful new partnership with Stevenson Memorial Hospital. A portion of all ticket sales will go directly toward funding the hospital’s new state-of-the-art facility, strengthening access to healthcare in the surrounding community.

Tickets are now on sale and the full artist lineup is available at www.gussapolooza.com. While there, you’ll find information on how to get involved as a volunteer, vendor, or member of the media.

Gussapolooza 2025 Early Bird Tickets Now Available!

Gussapolooza Music & Arts Festival is back for 2025, and early bird tickets are officially on sale!

As one of Canada’s most exciting celebrations of music, art, and community, Gussapolooza invites festivalgoers to secure their spots now and experience an unforgettable weekend filled with live performances, interactive workshops, and creative connections.

Set in a welcoming, family-friendly environment, Gussapolooza is more than just a festival—it’s a movement that brings together artists, musicians, and creators of all kinds. Attendees can expect an eclectic mix of talented performers, immersive art installations, and hands-on activities designed to inspire and engage people of all ages. Whether you’re a die-hard music lover, an aspiring artist, or someone looking for a weekend of fun and discovery, Gussapolooza has something for everyone.

Early bird tickets are available for a limited time and are limited to the first 100 purchasers. These tickets include free tent camping, making it an even better deal for festivalgoers, offering festival fans the best value for their 2025 experience. With a growing lineup of performers and exciting new additions to the festival, now is the perfect time to lock in tickets before prices go up!

Join us for a weekend of music, art, and community at Gussapolooza 2025, taking place from August 22-24!

For ticket purchases and more information, visit www.gussapolooza.com.

Road to SXSW: Find the Beauty

As we head into February — and realize that once the calendar turns, SXSW is officially next month — I’m reflecting on January with appreciation.

This month, I had the opportunity to present and get feedback on the workshop that I’ll be bringing to Austin this March. In addition, our first-ever BRANDCAMP from UMC Academy kicked into full gear. The opportunity to work one-on-one with brilliant, driven creatives from coast to coast is a privilege. I’ve written about that inspiration recently.

As I continue to serve in this capacity, I realize that I’m doing what I was always meant to do. I’m using my experiences and perspectives to create — and the things I’m creating are helping people uncover ideas, organize their thoughts, and create from a place that is truly, authentically them.

Moreover, the journey is all of us turn the challenges we’ve faced navigating this industry and life itself into opportunities. There is great power in our stories, and this type of work helps us to dig deeper and unleash that power — even (and especially) when it’s uncomfortable.

I say this is what I’m meant to do, because for the longest time, I believed that my story didn’t matter. I grew up in rural New Jersey in the 90s and early 2000s, where boys sharing their feelings was frowned upon. Get too emotional — or even too expressive — and people were going to look at you funny, at best. “Toughen up,” “be a man,” and similar phrases were a regular part of the vernacular. As I got into later adolescence and adulthood, I stopped sharing much about myself at all.

There was a lot left unexpressed and, as I detail in the book (out Feb. 25), it led me to a point where I gradually became desperate for an outlet. Then, one August night in 2013, I found one — and I’ve never looked back. (If you want to know the details behind that anecdote, I have a pre-order link for you.)

In the process, I’ve slowly become more comfortable opening up. As I’ve gotten further into this journey, I’ve allowed myself to share what I’ve experienced, with the hope that it can provide someone with the boost of courage needed to step into theirs.

Have I met resistance? Absolutely. Relatives and peanut gallery members alike have, at times, accused me of being “too open.” I’ve been told that I wouldn’t be taken seriously as an entrepreneur if I shared the challenges (and how they illuminate the successes). I’ve spoken on the grit and adversity that meets us along this path — no, it isn’t all sunshine and rainbows! — and have been told that I sound like I’ve been “kicked.”

(Even as I type this, a small part of my brain wonders if there’s anyone out there who’s tired of hearing me talk. I’m sure they’re out there. If any of you are reading this, I love you anyway. 😉 )

The difference between now and my younger days? I haven’t let this criticism turn me back from sharing my truth and uncovering how I got there — warts and all. In fact, surviving every one of these instances has taught me to lean in and embrace the criticism. It’s a compass that points me toward a Truer North, every time.

So many of us let fear hold us back from who we truly are. Fears of judgment, rejection, and even success — based on prior traumas, or external narratives that we’ve internalized — stand in the way of so many people who are capable of doing incredible things.

By its nature, modern society places so much importance on these external judgments — which often come from people grappling with and projecting their own insecurities.

Those judgments don’t actually matter. Those people, in their current state, aren’t for you.

What matters is living this life and sharing all of its parts through everything you choose to create, so that the people who derive hope and connection from stories like yours have a chance to ignite their own personal Renaissance.

I consider this realization to be one of the greatest gifts I’ve ever received. It’s an even greater gift to have a platform like SXSW to share it with other creatives from around the world, and to help them find and ignite the flame of purpose that flickers within.

This is my life’s work. I’m the kid who, for so long, was told his story didn’t matter so many times that he became afraid to share it. Now, I realize the blessing it is to not only have the ability to share it, but use it to help others find and communicate the beauty in theirs.

Lean into that beauty. That messy, imperfect, real, unfiltered beauty.

People are counting on you, beginning with yourself.

Road to SXSW: Here & Now

It’s impossible to truly predict what lies up ahead, once you decide to take action.

In my forthcoming book, 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur, I start by going all the way back to the beginning. Without giving too much away, I was searching for direction post-college and post-football. My life seemed great on paper — well-paying job, steady relationship, holding my water in an endless footrace with the Joneses — but there was something unsatisfying.

I didn’t have a true purpose.

I then tell the story about how, one August night in 2013, I was hit with a spark of inspiration that led to the creation of The Quinn Spinn (now the official podcast of Underground Music Collective, in its 12th year!). I knew absolutely nothing about what it took to start a podcast, let alone keep up with the project. I had no way of knowing the roads I would travel from this point of singularity — the people I’d meet, the places I’d go, or the lessons I’d learn.

I was just a post-grad trying to find meaning. For the first time since I hung up my cleats for good in the year prior, I had found it.

In these formative moments, it’s easy to be filled with starry eyed wonder, as you dream of the possibilities up ahead. Back then, my co-hosts and I thought we’d keep putting out episodes and, after about six months or so, some radio conglomerate would discover our immense talent and whisk us away to national syndication. Our lives would forever change.

Certainly, the journey has changed my life for the better. It’s nothing like I thought it would look — and, as it turns out, that’s a beautiful thing.

After all, it led me here. It led me back home to Bethlehem, PA in the mid-2010s, where this very blog was launched under a different name. Then, it led me on a Starseed journey to Nashville at the end of 2018. Since then, I’ve had so many chances to better understand and connect to the greater creative landscape — in Music City, and everywhere else — and uncover the impact I’m called to have.

More than anything, I feel called to use my experiences to help others. I feel called to teach practical lessons — about business, creativity, and life. I feel called to lead people to discover the best within themselves, so they can build and create from a place that is undeniably theirs.

And so, on my birthday (March 10) in 2023, I launched the UMC Academy. I’ve been providing one-on-one coaching to independent artists and creatives ever since. We’ve had a chance to learn and grow together, and I’ve found myself inspired any time the spark of a fresh idea comes into the fold during a session. I love helping creative people organize their thoughts — back in those early days, I sure could have used help organizing mine.

Then, in 2024, I decided to take this show on the road. I had the opportunity to speak at several conferences, festivals, and in educational settings. I forged new connections, and even got to continue working with some of the people I’ve met in the process (shoutout to our first-ever class of BRANDCAMPers!).

All the while, I had my eyes on a particular prize. I had my sights set on SXSW.

Last summer, while in a fever pitch of applying to speak at conferences, I saw an opportunity to apply to SXSW as part of their PanelPicker process. I was intrigued, clicked the link, and filled out the application on the spot. I knew competition would be steep — this is one of the most influential tech, music, and film events on Planet Earth, after all. At any rate, if I didn’t try, I would never know.

I received solid support throughout the public voting portion of the PanelPicker process. Friends, family, and colleagues went above and beyond spreading the news. It felt good to know that I have so many people on my side.

Would it be enough? All I could do was wait to find out.

And so, that’s what I did. Throughout the rest of the summer and into fall, I continued speaking, creating, and building the UMC ecosystem, brick by brick, as I’ve always done. I wasn’t sure when (or if) I would hear back, but I wanted to be ready for any outcome.

Then, one October day, I got the outcome I wanted.

I was officially accepted to be a workshop leader at SXSW 2025!

I jumped up, did a full-blown victory lap, fists raised, around the studio, and told anybody within earshot that I had made the cut. I made a couple of important phone calls to deliver the news personally, and I spent the rest of the day in appreciation of the journey so far — and the road ahead.

This is a coveted opportunity for thought leaders all over the world, and it was mine!

This is an opportunity we dream of having on “the great someday” — the point in the future that we can only imagine. We’re not quite sure how we’ll get there, or if it’s even possible for “someone like me.” We continue creating anyway, pushing through all of the challenges and resistance we encounter — internal or external — just to keep ourselves in the game.

Then, one day, different doors begin to open. The work we’ve put in through the years — and the wisdom we’ve acquired — begins to pay off in the form of new opportunities and the ability to have a greater impact. In these moments, it’s important not to get caught up in the notion of whether or not we’re truly “ready.” If we weren’t, we wouldn’t have been invited to a dance quite like this.

This is no longer a possibility for “someday.” It’s a reality that is in front of us, here and now.

And so, we must give ourselves permission to step into a new realm of possibility. The door is open. How we walk through it determines what will come next…

PHOTOS: Nashville’s Big Bash (Dec. 31, 2024)

On Tuesday night, we rang in 2025 with 200,000 of our closest friends.

The masses descended upon Bicentennial Capitol Mall for Nashville’s Big Bash — the nationally broadcast country music New Year’s Celebration. This year’s edition — which we live-blogged from the scene of the action — featured performances from Keith Urban (who also co-hosted the CBS telecast following his performance), Shaboozey, Brittney Spencer, Kane Brown, and local legend Jelly Roll.

Spirits remained high throughout the night, even as snow flurries began to fall at different points throughout the event. Overall, the party was a fitting send-off to 2024, and an exciting start for the year to come.

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