There is great humility (and opportunity for personal growth) in the realization that you’ve messed up.
Stefan Heuer investigates his side of the conflict on “I’ve Done Wrong,” a slick, gorgeous piece of modern pop featuring a verse from UMC UnderDogFoundation Mecca.
Produced by Fabian Balz and Porter Hall, “I’ve Done Wrong” is a contrite mid-tempo tune which calls to mind the sleepless nights we’ve all spent, ruminating on things unsaid and the ways we’ve fallen short. Heuer — with an assist from the Heal Hop architect — provides us all with an opportunity to reflect, while acknowledging that accountability, self-reflection, and forgiveness are all necessary stops on the road to reconciliation.
At press time, “I’ve Done Wrong” has already accumulated nearly 10,000 total in just four days after its release. Once you listen, we have a feeling you’ll want to run those numbers up even more!
A New Year has begun, and with it, you’ll find plenty of opportunities to connect with the music industry (and the creative world at large) throughout 2026.
We have seen first-hand that venturing out into the world and exploring the greater creative landscape can be transformative, leading to new ideas, partnerships, and collaborations that will elevate not only your creative platform, but those of the people around you. Not to mention, traveling gives you an opportunity to see new places, meet new people, and create unforgettable experiences.
With that, we’re here to give you a list of some of our favorite music industry conferences and festivals that will be well worth your time to check out in 2026.
You know about this one, right? Going strong since 1987, SXSW is the crossroads where creatives from all over the world come together to push creativity, technology, and society forward. Music is still very much a core component of the annual conference and festival.
The networking opportunities at SXSW — and all throughout Austin that week — are second to none. In our travels last year, we connected with so many new friends and collaborators whom either led to or enhanced our involvement in some of the other events on this list. If you’re looking for a tone-setter to kick your year into overdrive, this is the one!
A brand-new conference from the folks at Jump Global, Hits Home bills itself as “your space to reconnect — with the music, the mission, and the community that makes it all possible.” While speakers and schedule details are still forthcoming, the conference promises an alternative approach, pledging to“feature people and perspectives instead of topic-specific panels” alongside surprise moments peppered throughout the experience. Color us intrigued!
This also fills an important need in the Nashville landscape. With Music Biz migrating to Atlanta last year (and with other planned locations in the works), Nashville was left without a music conference that isn’t genre-specific. Hits Home has the potential to become Music City’s signature industry event.
Now in its second year as the re-imagined Canadian Music Week, Departure presents an opportunity to learn everything there is to know about the music industry North of the Border. The conference’s programming continues to expand, with seven planned conference tracks spanning music, technology, marketing, and more. Speakers at last year’s conference included Bryan Adams, Shaggy, Lindsay Ell, Chantal Kreviazuk, and many more.
In similar fashion to its U.S.-based cousin, SXSW London provides a global stage for the creators driving society forward. Based in Shoreditch in the heart of East London, this event (and the city in which its based) provides you and your music a gateway to the other side of Planet Earth, as well as an opportunity to discover new artists and iconic venues.
Musikfest (Bethlehem, PA) July 31-August 9 (Conference Aug. 2-4)
Of course, this list wouldn’t be complete without the nation’s largest free, non-gated music festival (and the pride and joy of our original hometown)!
Now in its 43rd year, Musikfest features close to 500 free performances by independent artists from over the world, as well as a full slate of renowned headliners every year. This year also marks the return of the Musikfest Music Industry Conference, a three-day opportunity to network, learn, and connect within the music industry. (Did we mention that we’re already planning to be involved?)
Heading a bit further into Ontario, this three-day, all-indie festival has become a staple of our year. A community-grown effort started by Russ and Valerie Robson, Gussapolooza features three stages, a vendor and artisan village, educational opportunities, on-site camping, and plenty of opportunities to connect before, during, and after festival hours. Not to mention, the lineup always provides a healthy sampling of North America’s hungriest, most talented independent artists. Our summer simply wouldn’t be complete without this one!
The Queen City is alive with arts and culture, and Confluence does an excellent job bringing the region’s top creative minds together to explore the many gems Charlotte has to offer. Of course, this occurs within the greater context of music industry education, with Charlotte’s reputation as a financial powerhouse playing a key role in helping independent artists and other changemakers move toward building sustainable careers.
NOLA MusiCon (New Orleans, LA) Dates TBD (Late October)
For the past two years, NOLA MusiCon has served as our grand tour finale. You can bet that we’ll be back again for the third consecutive year!
NOLA MusiCon brings professionals from across the musical world to the Big Easy. Attendees have the opportunity to immerse themselves in the city’s unique culture while learning from some of the best and brightest the industry has to offer. Overall, NOLA MusiCon combines New Orleans’ rich cultural heritage with the latest industry knowledge, all while advocating for a richer and more diverse music ecosystem.
Previous speakers include Nardwuar the Human Serviette, Dawn Richard, Samantha Fish, Todd Rundgren, and many more.
We exist in a music industry that seeks to convince artists and consumers alike that efficiency and optimization matter more than truth; that creating as a means to an end is more important than the sanctity of the creative process itself.
For years, the industry-prescribed blueprint for artist success has been as follows: Chase trends. Go viral. Write and record the music that we know will sell, regardless of what *you* want to pursue creatively. Oh, and get those social and streaming numbers up. Otherwise, we won’t take you seriously, and we won’t even have a productive conversation with you in the first place.
Oh, and that’s not even getting into all of this AI stuff. Personally, I’m not against AI as a companion tool to enhance your business processes. For example, if you need something to help optimize your email marketing process, so you can get back to what you’re *actually* here to create – and you can’t afford to hire a human – it’s reasonable to delegate that work to your hypervirtual assistant. In that case, you’ll free up time to focus on your piece of this – the creation itself.
However, this notion that AI could somehow *replace* the artist – that, for the sake of optimization, it can and should be used to generate music, images, video, and tell the stories that human artists have been telling for centuries – is a slap to the collective face of creators everywhere. The art that inspires us (and whose data exists within these servers to be replicated, not duplicated, and certainly never improved upon) was created from genuine human experiences by living creative beings. Each song, image, novel, or film tells the story of the individual moment and its own unique conditions – events that can only truly be experienced alongside other living things, and the world in which we live.
But, I digress…
The over-optimization of the creative process – where the focus is not on connection, but consumption – is at odds with the innovative spirit of the independent artist. Straighten up, fly right, and do what we say… or we’ll just find the next person who will, and you’ll be left fighting Spotify for fractions of a cent with all of your other aUtHeNtIc, oRiGiNaL indie buddies.
Feels hopeless, doesn’t it? Especially when you consider that those who put this structure in place are also the ones who hold the cards…
…under this model of the industry.
We need an alternative.
The industry is in dire need of people with fresh ideas. The artists have them. They’re the ones who have observed from the bottom of the totem pole for as long as there has been a music industry. They’re crafty, resourceful, and they know what it takes to persevere and keep going. They’ve also seen everything that’s wrong with this version of the music industry, and therefore, have the best perspective on how to make it better.
Artists understand business. They understand that, to build your passion into a career, it takes more than just talent, good looks, or a viral moment. It takes waking up every morning – sometimes after a long night – and putting in consistent effort over years. Decades, even. It takes balancing the creative process with other jobs, school, business responsibilities, relationships, family obligations, and their own checkbooks. It means a lot of trial and error; each time they get something wrong, big or small, they must learn to trust themselves all over again, and strive to get it just a little more right the next time.
You want dedication? You want commitment? You want someone who has meticulously developed a versatile skillset? Someone who is going to keep working, and who will keep getting back up every time they’re knocked down? Look to your local independent artist. A savvy one is the best business partner you could ever have.
Oh… and did I mention that they’re the reason we even *have* an industry in the first place? There is no art without artists. And there certainly wouldn’t be any AI slop without them, either.
The artists deserve seats at the table, and we all need to hear what they have to say.
As we head into 2026, Underground Music Collective pledges to provide a forum for these artists. Through our multimedia content, live experiences, expanding suite of Artistpreneur services, and travels to music industry events across multiple continents, we will elevate our creative community to have their music and their voices heard around the musical world.
Here in Nashville, 2026 also provides an opportunity to enhance our ability to serve the local community with our own dedicated physical creation spaces. Updates on that project are expected soon.
Thank you for making 2025, without question, our Best Year Ever. We’ve loved every minute.
If you loved that, though? Wait until you see what’s to come.
What are two middle aged uncs to do on a Sunday night, but hop on Zoom, record a podcast, and play some games!
We have a little bit of fun to open up the December action on The Quinn Spinn. We play a riveting game of “Would You Rather?” before Scotty quizzes The Quinn on a series of quotes, to determine whether they were said by an actual rockstar or AI…
Plus, we recap a monster October at Underground Music Collective, and give you a little Something For Your Ears with Limp Bizkit’s latest single, “Making Love to Morgan Wallen.”
Since we arrived in Nashville about seven years ago, we have known Broadway as a place where musicians go to break in. Seven days a week, you’ll find the city’s working musicians making their living along the street’s iconic strip of honky tonks, performing in 4-hour blocks from mid-morning until the wee hours of the evening.
Some work doubles (and even triples), fielding song requests from tourists who have emerged from all corners of the globe to take in the city’s culture. Once in a while, these performers will sneak in an original tune, giving revelers and passers by a glimpse into their artistry.
On Wednesday nights, however, those who head to the top floor of JBJs on Broadway can catch more than a glimpse. Original music has the floor from 6-10 p.m. during the Rock ‘n Roll Opry, a weekly showcase which gives Nashville’s emerging artists center stage.
Started by a group of Nashville-based musicians, the Rock ‘n Roll Opry gives Nashville’s artists a place to hang out, network and, of course, perform. The house band consists of multi-instrumentalists Mic Guy (vocals/bass/guitar), Rob Talton (vocals/keys/bass), Rory Kennedy (vocals/guitar/bass/drums), and Thomas O’Brian (vocals/drums/bass), who support aspiring performers during the open jam portion of the evening at the end of the night — after a genre-diverse lineup of rising stars have the opportunity to showcase a few of their strongest tunes, to the delight of anyone who ventures up to the top floor in search of something new.
As for the lineup this past Wednesday night, we caught sets from country rock artist and Texas native Hannah Bell, pop rock songwriter extraordinaire J4, and funk-pop powerhouse Ginn. Each artist brought their own brand of thunder to the evening, providing a compelling sample of the talent that resides in every corner of Music City.
Want to learn more or submit? We encourage you to head to rocknrollopry.com — and then come out in support of some of Nashville’s best every Wednesday night!
When we last checked in with our fellow UnderDog and UMC NEXT2RISE artist Kelsey Muse, she was putting the finishing touches on “Whispers,” her new single produced by MidDay.
The moody pop-R&B single — a celebration of one’s own individuality, even in the face of outside criticism and expectations — is officially out in the world. However, you won’t find it on streaming platforms just yet.
Kelsey has the single available for purchase at her official website in two bundles. The first bundle includes two versions of “Whispers” — the full version, and the radio edit — and a Kelsey Muse “Strike the Heart” t-shirt. The second bundle includes both versions of the song, as well as her previous single, “Sunglasses.”
After last week’s epic trip to New Orleans for NOLA MusiCon — and a year that saw UMC everywhere, from Austin to London — we’re already dreaming of more travels in 2026.
Fortunately, new adventures are always on the horizon, for both artist and educator alike. In fact, some of our favorite haunts from the past couple years have open submission processes ongoing right now. So, if you’ve been bitten by the travel bug — and want to scratch the itch by doing your thing in new markets — we’ve compiled information on a few of our favorites right here.
SXSW London
Dates: June 1-6, 2026 Location: London, UK Deadlines: November 24 (Performer), December 7 (Speaker) Notes: The European edition of SXSW — now in its second year — has an open application process for those looking to make their mark overseas in 2026. Both emerging and established artists, as well as organizers of forward-thinking lineups, are encouraged to submit for performance consideration. That deadline is coming up quick, but you still have time. If you’re a speaker, you have a couple extra weeks to get your proposal together! Link to apply:SXSW London 2026 | Public Submissions Now Open
Musikfest
Dates: July 31-Aug. 9 (Festival); Aug. 2-4 (Conference) Location: Bethlehem, PA Deadlines: November 15, 2025 (Conference), February 28, 2026 (Festival) Notes: Musikfest itself is entering its 43rd year in 2026, and is the nation’s largest free, non-gated music festival, bringing nearly 1.5 million people to downtown Bethlehem in 2025. The Musikfest Industry Conference — now in its second year — aims to put world-class ideas and music industry knowledge (like yours) in front of the artists who comprise this growing, talent-rich regional arts hub (and UMC’s original hometown). Links to apply:Festival | Conference
Gussapolooza
Dates: Aug. 21-23 Location: Cookstown, ON, Canada Deadline: January 31, 2026 Notes: Our favorite weekend getaway is on for next August! This all-independent, three-day festival — nestled just an hour or so north of Toronto — brings some of the most notable rising acts from across North America together in the name of music, art, and community. Gussapolooza also invites vendors and artisans across the creative landscape to get involved. In that spirit, we’ll include the vendor application below, as well. Links to apply:Festival | Vendor
Which events should we know about? Did we miss any? Let us know, and we’ll add them to the list!
One of the many highlights of NOLA MusiCon — seriously, we UnderDogs will be talking about this one for months — was the chance to sit down with David Adams and the folks at Elation Entertainment to join the live NOLA MusiCon broadcast of the Elation Podcast.
My interview — part of an epic three-hour episode featuring folks from around the conference — starts at 1:51:30. We discuss the ways environments like NOLA MusiCon give creatives a seat at the table, the importance of building genuine community in the music industry, and the one decision that defined my (and UMC’s) year.
The UnderDogs are in New Orleans, getting ready to take the Big Easy by storm all week long during NOLA MusiCon.
It starts tonight at 5 p.m. with a double round of Have You Met…?, featuring interviews with six creatives from Nashville and beyond. Jazzy the Uncontrolled Goddess interviews Yonna Jones, Joe Baze, and yours truly at 5 p.m. Then, our friend Mandy Ortiz from DAWn Audio will sit down with DJX, Amelia Ray, and Mac Infinity beginning at 6 p.m.
Then, stay tuned as we present UnderDogs Across Borders: Live from New Orleans beginning at 7 p.m. A stacked lineup of artists from New Orleans, Nashville, and beyond will take the stage at Cafe Istanbul (2372 St. Claude Ave., New Orleans), and we have plenty of surprises in store. Tune in below, and don’t forget to donate to help our artists elevate in their careers!
Back in August, Da’ Healerz treated us to the live debut of their then-forthcoming single, “Everybody Need Some Guidance,” released in conjunction with Tennessee’s own Guidance Whiskey.
As it turns out, the studio version goes just as hard. Released on October 17, “Everybody Need Some Guidance” is a stadium-ready anthem which commemorates the launch of Guidance Whiskey’s Guidance Music imprint. It’s only appropriate that the first release is a celebration of ambition, creativity, and community — complete with a toast over its hard-hitting instrumental.
The release comes as Da’ Healerz get set to join us in New Orleans for Crescent City Crossroads, NOLA MusiCon‘s official after hours showcases presented alongside our friends at DAWn Audio and Tunetrax. The showcases take place Oct. 28 and 29 at two unique Big Easy venues, and full details are here.
