Category Archives: UMC Academy

Exploring the Intersection of Business and Art (from NOLA MusiCon)

One of the many highlights of NOLA MusiConseriously, we UnderDogs will be talking about this one for months — was the chance to sit down with David Adams and the folks at Elation Entertainment to join the live NOLA MusiCon broadcast of the Elation Podcast.

My interview — part of an epic three-hour episode featuring folks from around the conference — starts at 1:51:30. We discuss the ways environments like NOLA MusiCon give creatives a seat at the table, the importance of building genuine community in the music industry, and the one decision that defined my (and UMC’s) year.

THIS MONDAY: UnderDogs Across Borders Reaches New Orleans!

Before NOLA MusiCon officially kicks off this Tuesday, we invite you to get a head start on the festivities — whether you’re in New Orleans, or anywhere in the world with internet!

Immediately following our Have You Met…? interview broadcast, we’ll stay put at Cafe Istanbul (2372 St. Claude Ave., New Orleans) to offer you a special UnderDogs Across Borders lineup, featuring artists from across the Southeastern U.S. Several UnderDogs are making the trip to perform alongside rising stars on the New Orleans local scene, offering an exciting preview of the magic to come throughout the week.

The event is open to the public for a $10 suggested donation, which will directly support our ongoing UnderDogs Across Borders campaign. And, if you can’t attend in person, we have good news: this one will be broadcast on YouTube, as well! Funds from this campaign help us connect our creative community to amazing opportunities across the musical landscape — just like those we’ve helped create this year in the Big Easy!

As for the lineup? We think you’ll like it! It features performances from (in order of appearance):

Jazzy the Uncontrolled Goddess
Ja Fearce & Azure Skyz
Yonna Jones
DJX & DJ Agie Gee
Kelsey Muse
Kyle Alexander

Want to reserve your spot? Get tickets here, or make your donation to support UMC as we bring our UnderDogs Across Borders once again!

Take ‘The Leap’

January marks five years since I took the leap from my last corporate job.

“The leap” will teach you everything you need to know about yourself — professionally, as well as personally. It lands you in a high-stakes wilderness that holds up a mirror; one where you see, in full view, that all which you attract is a reflection of how you currently view yourself.

“The leap” requires boldness. The boldness to communicate a truth that only you can see. The boldness to say yes to possibility and accept any associated risk. The boldness to say no to fear — or, for that matter, anything or anyone that pulls you in a direction incongruous with the one you’ve chosen in this season.

(And, if you’re a recovering people pleaser like me, that last part will be the hardest — and the most essential — hurdle to clear.)

You take “the leap” when you know what is inside you. You may have trouble articulating or putting it into practice at first. Regardless, you’re going to have to learn sometime, and so, you’ve chosen now. “The leap” requires you to become the person who can bring your ideal vision to reality. That means understanding who you are right now — strengths and weaknesses alike. That means changing what needs to change — even if it’s uncomfortable for you or others.

Many will admire you. Others will lament the change, and a few of those may lurk in the shallows like crabs, waiting for an opportunity to pull you back into their bucket. This is where understanding your values is especially important.

Will you cave to the pressure and conform?

Will you revert back to your previous state?

Or, will you stand up for the version of you that so craved change, that they inspired this leap in the first place?

In the end, it’s not about being admired. It’s not about impressing anyone, and you certainly don’t need to worry about proving anything. You took this leap to become who you are called to be.

That person is good. That person is worthy. That person is loved right now. That person has gifts and wisdom to share through the lens of a unique life.

Your reward for sharing, should you keep going, is the opportunity to live so authentically that your impact — your ability to leave this world better than you found it — cannot be denied.

You know what’s inside of you — the ability to create a life so memorable that it serves as a blueprint to others trying to get in touch with what’s inside of them.

You have a purpose to serve. You have a voice — and many people have kept theirs muted, for fear of judgment or being ostracized.

You have a vision. Don’t let the noise distract you. Lock in, let ’em talk, and stay on the path.

Appreciate the love, as it is a beautiful reflection of the love you have to give. Always look to reciprocate kindness, support, and care.

Take any opportunity you can to make somebody’s day. Discover how your purpose can help someone else walk in theirs.

Don’t ever stop working on your vision — or yourself.

You’re a leader in the way you dig in and do the work. You’re not afraid of making a mess — because sometimes, it’s the first step toward finally clearing the clutter.

Messes are problems that force us to find solutions. They teach us how to show up better and with more direct intention. They show us which actions and relationships to repeat, as well as which to avoid. They teach us the right way, by inviting us to detour through the wrong.


Personally, I’m glad I’ve made it this far past “the leap.” I wasn’t always sure I would. I’ve let fear pull me from purpose on occasion, and in especially lean times, I almost retreated entirely, in favor of good ol’ corporate sTaBiLiTy. 

And, just when I thought I was done, I couldn’t rip myself away from this mission: to give a platform to those daring enough to create. Those still standing — no matter what has happened.

Same as it’s been since 2013, and as it will be in 2025, 2026, and beyond.

What change will you create next?

Take the leap.

Everything You Need to Know About Tonight’s UMC Events in Nashville

October and the home stretch of 2025 are set to begin with a bang tonight, right here in Nashville.

We’ll be back at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) this evening for a double dose of fun with the UnderDogs, beginning at 6 p.m. with a live taping of our Have You Met…? interview series. Join host Jazzy the Uncontrolled Goddess as she welcomes outstanding UnderDogs and special guests to share about their projects, processes, and the ways life informs the creative journey. Tonight’s lineup includes:

  • Hip hop artist, producer, and 1/2 of Da’ Healerz Foundation Mecca
  • DJ, sound engineer, producer, and songwriter Agie Gee
  • Revolutionary hip hop artist and industry educator T.R.A.N.E. Spitta

Speaking of industry education, you’ll want to stick around after Have You Met…? concludes, as we offer a special, FREE presentation of our Building Your Authentic Artist Brand workshop. This workshop — as experienced at SXSW 2025, and soon to be experienced at Confluence Carolinas and NOLA MusiCon later this month — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Want the inside track on all of these opportunities and more? Consider checking out the buttons below!

NASHVILLE: ‘Building Your Authentic Artist Brand’ Returns October 1!

We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

(More details on NOLA are coming soon, we promise — and they’ll definitely be worth the wait!)

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!

Are We Doomed? Or Have We Yet to Access Our Own Power?

For all of the talk about AI’s industry takeover, and the ways “the algorithm” unfairly stacks the deck against artists, maybe it’s time to ask ourselves a different question…

What if, instead of catering to the algorithm — the latest in a long line of industry gatekeepers outlined in the video I’m about to share below — we focus on the power we have as a community to build authentic relationships with fans, fellow creatives, and our entrepreneurs across industries?

What if, instead of claiming victimhood in an unfair ecosystem (and often, offering no real solution alongside our complaints), we empower ourselves to create a new one?

What if, instead of begging for a seat at “the big table,” we build our own table?

Yes, there are plenty of problems with the ways creatives are regarded and compensated in the business world. That’s because the business world in which we currently reside was not created by us.

When creatives function like entrepreneurs, the power resides in our hands. When we build brands, communities, and new ways of doing business, we find common ground not only with other creatives who have felt our pain, but with consumers who are looking for something that speaks to them more readily than what’s pumped out through “the machine.”

When we treat the tools at our disposal (AI, streaming, social media, etc.) like supplemental tools to create and maintain connections — instead of be-all, end-all solutions that are “supposed to” bring us to virality, fame, and fortune (i.e.; do all the work for us) — we can better manage our expectations, and focus on the real-world actions and relationships that will help us grow our communities and build a more sustainable ecosystem over time.

Instead of relying on the algorithm to make you visible, take it upon yourself to get in front of people. Instead of expecting Spotify and other DSPs to change their tune about royalty payouts and AI-created music, encourage and incentivize your audience to purchase directly from you. Develop ways to make them feel like they’re not just spending money, but investing in a vision for a greater world.

Provide value, and do business while consistently providing that value.

“Business” is not a dirty word. Learning how to do it properly — in a way that provides and increases value for all stakeholders over time — is the key to finally leveling this playing field.

I’ve presented at and attended some of the biggest music conferences in the world throughout 2025, and have had conversations with thought leaders across the creative space. I assure you that, in all corners, we are asking similar questions: how do we give creators the power?

We already have it. It’s time to accept it, wield it responsibly, and remain consistent over time. It’s time to test, measure, adjust, and develop better, creator-centric solutions. I’ll never tell you it’s easy: the creative journey is a long game, and overnight success is fleeting at best, and non-existent in reality.

Would you rather it be easy or impactful?

It’s not about fighting City Hall. It’s about building new cities.

With that, I came across this TED Talk featuring Kickstarter co-founder Yancey Strickler, who offers a solution as to how we can structure our businesses in a creator-friendly manner. It’s already inspiring plenty of ideas for me, and I hope it does the same for you.

Have a great weekend. And, if my rant inspired you to continue this conversation, you know where to find me.

-G

Let’s Take a Trip Back to Austin!

In March, I had the special opportunity to present a workshop — Building Authentic Connections as an Independent Artist — during SXSW in Austin, TX.

A recap is below, and the opportunity to send us *back* to Austin to present an all-new workshop in 2026 is right here!

Video shot by NewLeeMade.

WATCH: Da’ Healerz Circle featuring… Da’ Healerz!

For the season finale of Da’ Healerz Circle, we decided to do something special: invite Da’ Healerz themselves to share about the depth of their individual healing journeys.

And so, I volunteered to put my interviewer hat on to sit down with each Lord Goldie and Foundation Mecca, as they shared the details of their individual upbringings, the evolution of their healing journeys, and the changing narrative of hip hop.

Coming to NOLA MusiCon? Enjoy 25% OFF Courtesy of UMC!

In case you couldn’t tell, we’re already more than a little excited to be back in the Big Easy for this year’s edition of NOLA MusiCon, taking place October 28-30 at the George and Joyce Wein Jazz & Heritage Center in New Orleans, LA.

To celebrate the first round of official speaker announcements — where you just might see a familiar face appear — we’re here to bring you in on the fun at an exclusive rate!

From now through the conference, enjoy 25% off your conference badge when you enter the coupon code UMC25 at checkout. We’re grateful to NOLA MusiCon for offering this special deal to our UnderDogs and all those close to the UMC community, and we look forward to hanging out with you in New Orleans this spooky season!

‘Don’t Say No’: 20 Years as a DJ (ft. Dominic Longo)

Our latest guest on The Quinn Spinn is… my brother.

My brother Dominic has been a professional DJ for the past two decades. Like anybody building an entertainment-based business from zero, he’s learned countless lessons along the way — lessons which he now looks to teach the next generation of aspiring event DJs.

Also, this episode offers a throwback all the way to the pre-historic days of The Quinn Spinn. In case you didn’t know, we got our start as a college radio show called Dominic & The Quinn at Moravian College in Bethlehem, PA in 2007-08.

Join Dominic’s Facebook group
We now mentor aspiring DJs through UMC Academy!
Become an UnderDog!

The Quinn Spinn is recorded and produced at Helping Our Music Evolve, Nashville ,TN.

Opening theme: REVEL 9 – All I’ve Become

The Quinn Spinn
⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Apple Podcasts ⁠⁠⁠⁠⁠⁠⁠
Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

« Older Entries Recent Entries »