Category Archives: UMC Academy

Musikfest Music Industry Conference Set for Aug. 2-4

As 2025 winds into its final days, we’ve caught a glimpse of some of the excitement to come in the New Year — including some taking place around our original stomping grounds.

Our friends at ArtsQuest have announced the return of the Musikfest Music Industry Conference, taking place August 2-4, 2026 inside of the ArtsQuest Center at SteelStacks in our original hometown of Bethlehem, PA. The conference — which will take place in the middle of Musikfest, the nation’s largest free, non-gated music festival — promises to offer “interactive sessions, cutting-edge technology demos, inspiring keynotes, and real-world insights designed to bridge the worlds of music education and todayโ€™s evolving industry,” according to ArtsQuest’s official website.

Full lineup details are forthcoming, but key presenters and supporting organizations have been announced, including:

  • Keynote Speaker: Dr. David Cutler, acclaimed author of The Savvy Musician and The Savvy Music Teacher.
  • The Museum of Music Technology Powered by EMEAPP: Discover how electronic instruments, live production, and classroom integration are transforming the sound of tomorrow.
  • Underground Music Collective (that’s us!): Learn how to Build Your Authentic Artist Brand and stand out in todayโ€™s music landscape.

In addition, ArtsQuest has announced several key program additions, expanding from the inaugural edition of the conference in 2024. These include:

  • Band Showcase Program: Selected youth and emerging bands (ages 10โ€“adult) will receive coaching, perform on an official Musikfest stage and receive live feedback from talent buyers, agents and producers. Submissions will open in October.
  • The Green Room Mentorship Lounge: One-on-one and small group mentorship with industry veterans, modeled after NAMMโ€™s โ€œNetworking with the Prosโ€.
  • Museum Collaboration: A pop-up exhibit in partnership with the Museum of Music Technology highlighting the history of sonic innovation.

Conferences passes are on sale now for the Early Bird rate of $150 until March 1. After that, the price of a regular badge will increase to $175. Students, ArtsQuest members, and 2026 Musikfest performers receive discounted badges for just $100. For more information, visit the conference webpage.

THIS MONTH: Relive 2025’s Greatest Hits

Without question, 2025 has been a year for the ages. In fact, we’ve proclaimed it the best year of UMC’s life (so far), and we’re in a mood to celebrate.

P.S.: If you’re in Nashville, come celebrate with us this Wednesday night at Lowbar!

Whether you’re near or far, we’re going to keep things festive around here until the ball drops to ring in 2026. And, to show you how epic this year has been, we have an entire backlog of content captured throughout the year that we haven’t even rolled out yet!

We’ve got some catching up to do — and it gives us the opportunity to relive some of the year’s most magical moments with a series we call 2025’s Greatest Hits.

We have festival photos from Canada to New Orleans. We have special insights to share on the moments and lessons that made 2025 special. Throughout December, we’ll be popping in to give you a few last glimpses of this incredible year, while also providing a taste of what’s to come.

Stay tuned, because we’ll begin dropping these Greatest Hits later this week. We invite you to sit back, reflect, and appreciate the year that was!

Need Help Developing Your Creative Vision?

You have the talent. You’ve developed your skills. You have big dreams about where you can take this music thing. All you’re missing… is the next step.

Your audience is out there. Connecting with them means joining in community with those who share your values. Keeping them in your orbit means finding ways to provide them with something that they won’t find anywhere else.

It might sound intimidating at first… until you realize that everything you need to connect with your audience — and keep them there — is already within you. You have a purpose behind your art that has yet to be uncovered. You have countless ideas, and just need some help organizing those thoughts into action. You have a story to tell, and more tools than ever to reach the masses.

We’re here to help you put it all together. That’s why we’re announcing the return of our popular BRANDCAMP from UMC Academy to start the New Year!

Our six-week program — beginning the week of Monday, January 12 — is designed to help creatives like you uncover your values and develop a clear vision for your creative ecosystem, complete with actionable goals. We achieve this by providing a proven brand-building roadmap, bespoke one-on-one mentorship, and access to a community of purpose-driven artistpreneurs.

BRANDCAMPers receive:

  • Our Values-Mission-Vision (VMV) Workshop, as presented at major international music conferences. ($500-1,000+ value)
  • Weekly 1-on-1 mentor sessions, aimed toward sparking fresh ideas and defining your goals.
  • Weekly Connection Calls with your fellow UMC Academy BRANDCAMPers.
  • A FREE UMC UnderDogs community membership for one year. ($250 value!)
  • Early โ€œinside trackโ€ access to new UMC feature/performance opportunities.
  • A FREE signed copy of 60+ Lessons from the Creative Journey.

Sounds fun, right?

If you’re ready to enroll (or just want to learn more), head on over to the Academy page, where you can hear testimonials from previous UMC Academy grads!

Apply to These 2026 Festivals & Conferences

After last week’s epic trip to New Orleans for NOLA MusiCon — and a year that saw UMC everywhere, from Austin to London — we’re already dreaming of more travels in 2026.

Fortunately, new adventures are always on the horizon, for both artist and educator alike. In fact, some of our favorite haunts from the past couple years have open submission processes ongoing right now. So, if you’ve been bitten by the travel bug — and want to scratch the itch by doing your thing in new markets — we’ve compiled information on a few of our favorites right here.

SXSW London

Dates: June 1-6, 2026
Location: London, UK
Deadlines: November 24 (Performer), December 7 (Speaker)
Notes: The European edition of SXSW — now in its second year — has an open application process for those looking to make their mark overseas in 2026. Both emerging and established artists, as well as organizers of forward-thinking lineups, are encouraged to submit for performance consideration. That deadline is coming up quick, but you still have time. If you’re a speaker, you have a couple extra weeks to get your proposal together!
Link to apply: SXSW London 2026 | Public Submissions Now Open

Musikfest

Dates: July 31-Aug. 9 (Festival); Aug. 2-4 (Conference)
Location: Bethlehem, PA
Deadlines: November 15, 2025 (Conference), February 28, 2026 (Festival)
Notes: Musikfest itself is entering its 43rd year in 2026, and is the nation’s largest free, non-gated music festival, bringing nearly 1.5 million people to downtown Bethlehem in 2025. The Musikfest Industry Conference — now in its second year — aims to put world-class ideas and music industry knowledge (like yours) in front of the artists who comprise this growing, talent-rich regional arts hub (and UMC’s original hometown).
Links to apply: Festival | Conference

Gussapolooza

Dates: Aug. 21-23
Location: Cookstown, ON, Canada
Deadline: January 31, 2026
Notes: Our favorite weekend getaway is on for next August! This all-independent, three-day festival — nestled just an hour or so north of Toronto — brings some of the most notable rising acts from across North America together in the name of music, art, and community. Gussapolooza also invites vendors and artisans across the creative landscape to get involved. In that spirit, we’ll include the vendor application below, as well.
Links to apply: Festival | Vendor

Which events should we know about? Did we miss any? Let us know, and we’ll add them to the list!

Exploring the Intersection of Business and Art (from NOLA MusiCon)

One of the many highlights of NOLA MusiConseriously, we UnderDogs will be talking about this one for months — was the chance to sit down with David Adams and the folks at Elation Entertainment to join the live NOLA MusiCon broadcast of the Elation Podcast.

My interview — part of an epic three-hour episode featuring folks from around the conference — starts at 1:51:30. We discuss the ways environments like NOLA MusiCon give creatives a seat at the table, the importance of building genuine community in the music industry, and the one decision that defined my (and UMC’s) year.

THIS MONDAY: UnderDogs Across Borders Reaches New Orleans!

Before NOLA MusiCon officially kicks off this Tuesday, we invite you to get a head start on the festivities — whether you’re in New Orleans, or anywhere in the world with internet!

Immediately following our Have You Met…? interview broadcast, we’ll stay put at Cafe Istanbul (2372 St. Claude Ave., New Orleans) to offer you a special UnderDogs Across Borders lineup, featuring artists from across the Southeastern U.S. Several UnderDogs are making the trip to perform alongside rising stars on the New Orleans local scene, offering an exciting preview of the magic to come throughout the week.

The event is open to the public for a $10 suggested donation, which will directly support our ongoing UnderDogs Across Borders campaign. And, if you can’t attend in person, we have good news: this one will be broadcast on YouTube, as well! Funds from this campaign help us connect our creative community to amazing opportunities across the musical landscape — just like those we’ve helped create this year in the Big Easy!

As for the lineup? We think you’ll like it! It features performances from (in order of appearance):

Jazzy the Uncontrolled Goddess
Ja Fearce & Azure Skyz
Yonna Jones
DJX & DJ Agie Gee
Kelsey Muse
Kyle Alexander

Want to reserve your spot? Get tickets here, or make your donation to support UMC as we bring our UnderDogs Across Borders once again!

Take ‘The Leap’

January marks five years since I took the leap from my last corporate job.

“The leap” will teach you everything you need to know about yourself — professionally, as well as personally. It lands you in a high-stakes wilderness that holds up a mirror; one where you see, in full view, that all which you attract is a reflection of how you currently view yourself.

“The leap” requires boldness. The boldness to communicate a truth that only you can see. The boldness to say yes to possibility and accept any associated risk. The boldness to say no to fear — or, for that matter, anything or anyone that pulls you in a direction incongruous with the one you’ve chosen in this season.

(And, if you’re a recovering people pleaser like me, that last part will be the hardest — and the most essential — hurdle to clear.)

You take “the leap” when you know what is inside you. You may have trouble articulating or putting it into practice at first. Regardless, you’re going to have to learn sometime, and so, you’ve chosen now. “The leap” requires you to become the person who can bring your ideal vision to reality. That means understanding who you are right now — strengths and weaknesses alike. That means changing what needs to change — even if it’s uncomfortable for you or others.

Many will admire you. Others will lament the change, and a few of those may lurk in the shallows like crabs, waiting for an opportunity to pull you back into their bucket. This is where understanding your values is especially important.

Will you cave to the pressure and conform?

Will you revert back to your previous state?

Or, will you stand up for the version of you that so craved change, that they inspired this leap in the first place?

In the end, it’s not about being admired. It’s not about impressing anyone, and you certainly don’t need to worry about proving anything. You took this leap to become who you are called to be.

That person is good. That person is worthy. That person is loved right now. That person has gifts and wisdom to share through the lens of a unique life.

Your reward for sharing, should you keep going, is the opportunity to live so authentically that your impact — your ability to leave this world better than you found it — cannot be denied.

You know what’s inside of you — the ability to create a life so memorable that it serves as a blueprint to others trying to get in touch with what’s inside of them.

You have a purpose to serve. You have a voice — and many people have kept theirs muted, for fear of judgment or being ostracized.

You have a vision. Don’t let the noise distract you. Lock in, let ’em talk, and stay on the path.

Appreciate the love, as it is a beautiful reflection of the love you have to give. Always look to reciprocate kindness, support, and care.

Take any opportunity you can to make somebody’s day. Discover how your purpose can help someone else walk in theirs.

Don’t ever stop working on your vision — or yourself.

You’re a leader in the way you dig in and do the work. You’re not afraid of making a mess — because sometimes, it’s the first step toward finally clearing the clutter.

Messes are problems that force us to find solutions. They teach us how to show up better and with more direct intention. They show us which actions and relationships to repeat, as well as which to avoid. They teach us the right way, by inviting us to detour through the wrong.


Personally, I’m glad I’ve made it this far past “the leap.” I wasn’t always sure I would. I’ve let fear pull me from purpose on occasion, and in especially lean times, I almost retreated entirely, in favor of good ol’ corporate sTaBiLiTy. 

And, just when I thought I was done, I couldn’t rip myself away from this mission: to give a platform to those daring enough to create. Those still standing — no matter what has happened.

Same as it’s been since 2013, and as it will be in 2025, 2026, and beyond.

What change will you create next?

Take the leap.

Everything You Need to Know About Tonight’s UMC Events in Nashville

October and the home stretch of 2025 are set to begin with a bang tonight, right here in Nashville.

We’ll be back at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) this evening for a double dose of fun with the UnderDogs, beginning at 6 p.m. with a live taping of our Have You Met…? interview series. Join host Jazzy the Uncontrolled Goddess as she welcomes outstanding UnderDogs and special guests to share about their projects, processes, and the ways life informs the creative journey. Tonight’s lineup includes:

  • Hip hop artist, producer, and 1/2 of Daโ€™ Healerz Foundation Mecca
  • DJ, sound engineer, producer, and songwriter Agie Gee
  • Revolutionary hip hop artist and industry educator T.R.A.N.E. Spitta

Speaking of industry education, you’ll want to stick around after Have You Met…? concludes, as we offer a special, FREE presentation of our Building Your Authentic Artist Brand workshop. This workshop — as experienced at SXSW 2025, and soon to be experienced at Confluence Carolinas and NOLA MusiCon later this month — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem.ย Building Your Authentic Artist Brandย is designed to help artists identify the unique โ€œwhyโ€ behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Want the inside track on all of these opportunities and more? Consider checking out the buttons below!

NASHVILLE: ‘Building Your Authentic Artist Brand’ Returns October 1!

We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

(More details on NOLA are coming soon, we promise — and they’ll definitely be worth the wait!)

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!

Are We Doomed? Or Have We Yet to Access Our Own Power?

For all of the talk about AIโ€™s industry takeover, and the ways “the algorithm” unfairly stacks the deck against artists, maybe itโ€™s time to ask ourselves a different questionโ€ฆ

What if, instead of catering to the algorithm โ€” the latest in a long line of industry gatekeepers outlined in the video Iโ€™m about to share below โ€” we focus on the power we have as a community to build authentic relationships with fans, fellow creatives, and our entrepreneurs across industries?

What if, instead of claiming victimhood in an unfair ecosystem (and often, offering no real solution alongside our complaints), we empower ourselves to create a new one?

What if, instead of begging for a seat at โ€œthe big table,โ€ we build our own table?

Yes, there are plenty of problems with the ways creatives are regarded and compensated in the business world. Thatโ€™s because the business world in which we currently reside was not created by us.

When creatives function like entrepreneurs, the power resides in our hands. When we build brands, communities, and new ways of doing business, we find common ground not only with other creatives who have felt our pain, but with consumers who are looking for something that speaks to them more readily than whatโ€™s pumped out through โ€œthe machine.โ€

When we treat the tools at our disposal (AI, streaming, social media, etc.) like supplemental tools to create and maintain connections โ€” instead of be-all, end-all solutions that are โ€œsupposed toโ€ bring us to virality, fame, and fortune (i.e.; do all the work for us) โ€” we can better manage our expectations, and focus on the real-world actions and relationships that will help us grow our communities and build a more sustainable ecosystem over time.

Instead of relying on the algorithm to make you visible, take it upon yourself to get in front of people. Instead of expecting Spotify and other DSPs to change their tune about royalty payouts and AI-created music, encourage and incentivize your audience to purchase directly from you. Develop ways to make them feel like theyโ€™re not just spending money, but investing in a vision for a greater world.

Provide value, and do business while consistently providing that value.

โ€œBusinessโ€ is not a dirty word. Learning how to do it properly โ€” in a way that provides and increases value for all stakeholders over time โ€” is the key to finally leveling this playing field.

Iโ€™ve presented at and attended some of the biggest music conferences in the world throughout 2025, and have had conversations with thought leaders across the creative space. I assure you that, in all corners, we are asking similar questions: how do we give creators the power?

We already have it. Itโ€™s time to accept it, wield it responsibly, and remain consistent over time. Itโ€™s time to test, measure, adjust, and develop better, creator-centric solutions. Iโ€™ll never tell you itโ€™s easy: the creative journey is a long game, and overnight success is fleeting at best, and non-existent in reality.

Would you rather it be easy or impactful?

Itโ€™s not about fighting City Hall. Itโ€™s about building new cities.

With that, I came across this TED Talk featuring Kickstarter co-founder Yancey Strickler, who offers a solution as to how we can structure our businesses in a creator-friendly manner. Itโ€™s already inspiring plenty of ideas for me, and I hope it does the same for you.

Have a great weekend. And, if my rant inspired you to continue this conversation, you know where to find me.

-G

« Older Entries Recent Entries »