Category Archives: announcements

NASHVILLE: ‘Building Your Authentic Artist Brand’ Returns October 1!

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We’re gearing up for an action-packed October, with events happening all over the Southeastern U.S. — including our debut at Confluence Carolinas, and an exciting, expanded collaboration with NOLA MusiCon.

(More details on NOLA are coming soon, we promise — and they’ll definitely be worth the wait!)

Of course, it all starts from a solid foundation at home. That’s why we’re kicking off the month by bringing our popular Building Your Authentic Artist Brand workshop back to Nashville!

Join us at Helping Our Music Evolve (615 Main St., Suite G1, Nashville) on Wednesday, October 1 from 7-9 p.m. This interactive workshop — as experienced during SXSW 2025 — guides musicians (and other creatives) through the steps of developing a purpose-driven, values-based creative ecosystem. Building Your Authentic Artist Brand is designed to help artists identify the unique “why” behind their work; learn best practices for attracting their true audience across three key segments (fans, collaborators, and business partners); and build a sustainable, profitable creative business on their own terms.

Building Your Authentic Artist Brand is free to attend, and it’s all part of the work we do to educate and connect artistpreneurs through the UMC Academy. You can learn more about what we offer here!

REPLAY: UnderDogs Across Borders, Vol. 3

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Donate to UnderDogs Across Borders here!

This month’s UnderDogs Across Borders concert is perhaps our most genre-diverse offering to date, featuring performances from across the musical spectrum and beyond.

Tonight and through October, your support of UnderDogs Across Borders helps us bring the UnderDogs to New Orleans for NOLA MusiCon 2025, taking place Oct. 28-30. More details about our plans are coming very soon!

Our September 16 lineup includes:

  • Impactful spoken word artist Jazzy the Uncontrolled Goddess
  • Nashville hip hop legend E.T.
  • Revolutionary hip hop artist T.R.A.N.E. Spitta
  • Multi-genre, multi-instrumental wizard Brother Dusty
  • Dynamic ‘ROCK&B’ artist Tony Carpenter

Sept. 20: UnderDogs Across Borders at the Nashville African Street Festival

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As though next week wasn’t already exciting enough, it turns out that our UnderDogs will be taking the stage not once, but twice in Music City!

We are proud to partner with the Nashville African Street Festival — now in its 43rd year — to present an UnderDogs Across Borders showcase on the Beats & Rhymes stage. The festival takes place all weekend long at Hadley Lillard Park (1038 28th Ave. N., Nashville), with the UnderDogs Across Borders showcase taking place Saturday, September 20 from 4-5:30 p.m.

Hosted by Kelsey Muse and Jazzy the Uncontrolled Goddess, this showcase will emphasize performers from across the hip hop and R&B spectrum, including:

  • Kelsey Muse
  • SADGURL
  • DJX
  • Nicolas Soul
  • Yonna Jones

The event is free to attend. As always, those looking to support the cause are encouraged to donate to our UnderDogs Across Borders campaign, which fuels live music experiences and activations for our UnderDogs in Nashville and beyond!

UMC, NOLA MusiCon Partner on 2025 Music Showcases

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Our return to the Big Easy this October’s NOLA MusiCon just got a whole lot sweeter!

We’re proud to announce that we are partnering with NOLA MusiCon alongside our friends at DAWn Audio and Tunetrax to present this year’s official showcases. The team is currently putting the finishing touches on two spectacular lineups — one set for Tuesday, October 28 at Cafe Istanbul, and another on Wednesday, October 29 at The Rabbit Hole — which will showcase talent from across the musical spectrum and geographic borders.

We’ll be announcing full lineup and event details shortly. In the meantime, we’re looking for a few good partners to support us in making this year’s NOLA MusiCon one to remember! Your organization can sponsor these incredible showcase events, and we’ve provided a few informational slides below.

For individuals, you can always support our UnderDogs Across Borders campaign — and we’ll be putting every penny raised between now and the conference toward these two extraordinary showcases!

Oh, and one more thing: you can get 25% off your NOLA MusiCon passes by using the code UMC25 at checkout. Register now!

LINEUP ANNOUNCEMENT: UnderDogs Across Borders Vol. 3 on September 16

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As we recently teased on social media, our next installment of UnderDogs Across Borders: The Concert Series will take place live from Helping Our Music Evolve in Nashville on Tuesday, September 16 from 7-9 p.m.

WATCH OUR JULY CONCERT | WATCH OUR AUGUST CONCERT

Co-hosted by Nicolas Soul (with an assist from the guy writing this post), our next UnderDogs Across Borders concert is perhaps our most genre-diverse offering to date, featuring performances from across the musical spectrum and beyond.

Our September 16 lineup includes:

  • Impactful spoken word artist Jazzy the Uncontrolled Goddess
  • Nashville hip hop legend E.T.
  • Revolutionary hip hop artist T.R.A.N.E. Spitta
  • Dynamic ‘ROCK&B’ artist Tony Carpenter
  • Multi-genre, multi-instrumental wizard Brother Dusty

If you’re in Nashville, join us at H.O.M.E. (615 Main St., Suite G1, Nashville). If you’re not, join us from absolutely anywhere in the world with internet on our YouTube channel. As always, we kindly ask you to make a $10 suggested donation to our UnderDogs Across Borders campaign, which you can do anytime by clicking on…

THIS BUTTON RIGHT HERE!

ARTISTS WANTED: Oct. 11 Alabama Shakes Tribute in Nashville

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Earlier this summer, we told you about the Alabama Shakes tribute show that our friends Mandy Moon and Chelcie Jette are putting together. It will take place Saturday, October 11 at Acme Feed & Seed, right at the corner of 1st Ave. and Broadway in Nashville.

While the house band lineup is complete, they’re still on the hunt for a few good artists who love Alabama Shakes, and who can sing and even play a little guitar (or keys). Through this Monday, September 8, you can submit for the opportunity to perform a couple songs during this all-star event.

All you need to do is head over to this form, answer a few questions, select your favorite Alabama Shakes songs from the official show playlist, and wait to see if your number is called to join the band this fall. Best of luck!

Gussapolooza 2025 Countdown: Visit the UMC Media Booth!

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The excitement is building toward this weekend, as we get set to make the trip up to Cookstown, Ontario for our return to Gussapolooza!

Of course, you can tune into our YouTube and Instagram channels for updates throughout the weekend, and you can expect recap galleries to make their way onto The Blog the following week. However, we felt this year was a perfect time to kick things up a notch…

Enter the UMC Media Booth!

We’ll be onsite all weekend, welcoming artists, organizers, vendors, and guests to join us at the UMC Media Booth. There, we’ll have our 12-channel mixer at the ready to record short interviews and acoustic performances our Official Podcast, The Quinn Spinn. Swing by throughout the weekend and schedule a time to chat with us!

In addition, we’ll have information available on UMC and our UnderDogs Across Borders campaign, and a couple of special, this-weekend-only deals on select UMC merch and fall BRANDCAMP enrollment. It’s an opportunity for all those in attendance to tap in with us, as we develop a creator-centric music industry throughout the rest of 2025 and beyond!

Still need your weekend passes for Gussapolooza? Find ’em here!

Getting Ready for Gussapolooza? Here’s the Official Playlist!

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Pictured: “Sorry” from The Manic Boys and Girls Club

We are counting down the days — it’s four, as of this post — until the start of Gussapolooza 2025, all the way up in Cookstown, Ontario, Canada! We’re super excited to rejoin the Gussapolooza family this year, and they’ve just released something to get us even more pumped…

The Official Gussapolooza 2025 Playlist is here!

Below, you’ll find nearly 30 videos from this year’s lineup of Gussapolooza artists, giving you just a small taste of what’s in store when things kick off North of the Border later this week. From returning favorites to new friends, we know you’ll find something you love.

The best part? Later this week, we all get to enjoy these songs together! For now, your mission is to make sure you know them by heart in time for this weekend!

Everybody Needs Some Guidance!

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Wednesday night’s UnderDogs Across Borders benefit concert brought an array of memorable performances to the stage from the start, and all the way to the finish.

Closing out the night? Da’ Healerz, who ended their set by sharing some new music they’ve been working on. “Guidance” — in collaboration with Guidance Whiskey — made its live debut with us on Wednesday night and got the whole room moving, ending UnderDogs Across Borders Vol. 2 with a bang!

Watch it below! And, while you wait for our next UnderDogs Across Borders lineup to drop, remember that you can support a new, creator-driven music industry anytime!

TONIGHT, 7 ET: The Fourth Annual Musikfest Exordium

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Tonight, our friends at Your Next Favorite Band will host the fourth annual Musikfest Exordium — a live broadcast in preparation of Musikfest, the nation’s largest free non-gated music festival in our hometown of Bethlehem, PA.

Join the broadcast live from The Flying V Poutinerie for a stacked program of interviews and live performances:

  • ArtsQuest Chief Programming Officer Patrick Brogan gives us his “must see” bands and Best Day of the Fest.
  • EPAWA Founder & Chief Meteorologist Bobby Martrich will provide early weather prognostication.
  • Lehigh Valley News Director John Moser will share his thoughts and reminisce about prior years.
  • Founder of Underground Music Collective and Musikfest North Side Sheriff Gerard Longo will catch us up in his latest and how things are progressing for the festival
  • Flying V Poutinerie owner Matt Vymazal will let us know about their delicious spuds and if we have any potato famines to worry about.
  • Lehigh Valley Girls Rock Board President and Compliance Advisor Jennifer Alpha will share the latest of from LVGR and preview their Musikfest set.
  • Live performances by Kendal Conrad and The Tribe.
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