We met Austin Breckenridge of The A&R Foundation last year during SXSW. We loved their mission, and we knew we had to work together.
Just about a year later, we’re bringing their Music Business Accelerator program to Nashville for the first time — and it’s an exclusive offering for the UnderDogs!
Pictured: You, possibly.
You already know that we’re planning to make a return trip to the beautiful Canadian province of Ontario for this year’s Gussapolooza. Canada’s premier indie music festival will take place this year August 21-23 at the Georgian Bay Steam Show Grounds in Cookstown, just an hour or so north of Toronto. Three days of camping, community, arts, culture, and incredible live music will ensue.
About that “incredible live music” part: you still have a chance to be a part of this year’s Gussapolooza lineup — but only if you apply by this Saturday, January 31 at 11:59 p.m. ET.
After that, submissions will be closed, and the festival braintrust will begin crafting this year’s lineup. If you want to be a part of the magic with us and the whole Gussapolooza family, we encourage you to apply here!
As 2025 winds into its final days, we’ve caught a glimpse of some of the excitement to come in the New Year — including some taking place around our original stomping grounds.
Our friends at ArtsQuest have announced the return of the Musikfest Music Industry Conference, taking place August 2-4, 2026 inside of the ArtsQuest Center at SteelStacks in our original hometown of Bethlehem, PA. The conference — which will take place in the middle of Musikfest, the nation’s largest free, non-gated music festival — promises to offer “interactive sessions, cutting-edge technology demos, inspiring keynotes, and real-world insights designed to bridge the worlds of music education and today’s evolving industry,” according to ArtsQuest’s official website.
Full lineup details are forthcoming, but key presenters and supporting organizations have been announced, including:
In addition, ArtsQuest has announced several key program additions, expanding from the inaugural edition of the conference in 2024. These include:
Conferences passes are on sale now for the Early Bird rate of $150 until March 1. After that, the price of a regular badge will increase to $175. Students, ArtsQuest members, and 2026 Musikfest performers receive discounted badges for just $100. For more information, visit the conference webpage.
Join us tonight for one more shot of holiday cheer!
We’re hosting our first-ever Holiday House Party tonight at The Nash Nest in East Nashville. This intimate gathering — held at a top-secret location provided only to those who RSVP — will feature acoustic performances from a variety of standout Nashville artists, as well as a Holly Jolly Open Jam to round out the night!
Time: Doors at 5 p.m., show at 6 p.m., open jam from 9-10 p.m.
Location: The Nash Nest, East Nashville (RSVP for details — the final location email goes out at 4 p.m.!)
Lineup: Timothy Myles, Amber Sweeney, Jazzy the Uncontrolled Goddess, Laurel Sabadosh, and YOU!
Admission: FREE with one warm clothing or non-perishable food item!
Back home in the Christmas City of Bethlehem, PA, our friends at Your Next Favorite Band are ready to express gratitude and honor the guests they’ve had throughout the year. They’ve invited more than a dozen of their closest friends back to the show tonight at 7:30 p.m. ET, where they will share messages for the season and perform a holiday tune.
Tonight’s special broadcast features messages and songs from:
You’ll also see highlights from last year’s Winter WonderJam event, featuring Joe Edelmann and Emma Bockrath, as they get set for this year’s annual fundraiser, taking place at the legendary Godfrey Daniels listening room in Bethlehem this Saturday, December 6 at 7 p.m. ET.
Did we mention it’s all for a cause? Your Next Favorite Band will honor and raise awareness for homeless shelters and food banks in our home community of the Lehigh Valley, including New Bethany Ministries and national non-profit Feeding America.
Without question, 2025 has been a year for the ages. In fact, we’ve proclaimed it the best year of UMC’s life (so far), and we’re in a mood to celebrate.
P.S.: If you’re in Nashville, come celebrate with us this Wednesday night at Lowbar!
Whether you’re near or far, we’re going to keep things festive around here until the ball drops to ring in 2026. And, to show you how epic this year has been, we have an entire backlog of content captured throughout the year that we haven’t even rolled out yet!
We’ve got some catching up to do — and it gives us the opportunity to relive some of the year’s most magical moments with a series we call 2025’s Greatest Hits.
We have festival photos from Canada to New Orleans. We have special insights to share on the moments and lessons that made 2025 special. Throughout December, we’ll be popping in to give you a few last glimpses of this incredible year, while also providing a taste of what’s to come.
Stay tuned, because we’ll begin dropping these Greatest Hits later this week. We invite you to sit back, reflect, and appreciate the year that was!
You have the talent. You’ve developed your skills. You have big dreams about where you can take this music thing. All you’re missing… is the next step.
Your audience is out there. Connecting with them means joining in community with those who share your values. Keeping them in your orbit means finding ways to provide them with something that they won’t find anywhere else.
It might sound intimidating at first… until you realize that everything you need to connect with your audience — and keep them there — is already within you. You have a purpose behind your art that has yet to be uncovered. You have countless ideas, and just need some help organizing those thoughts into action. You have a story to tell, and more tools than ever to reach the masses.
We’re here to help you put it all together. That’s why we’re announcing the return of our popular BRANDCAMP from UMC Academy to start the New Year!
Our six-week program — beginning the week of Monday, January 12 — is designed to help creatives like you uncover your values and develop a clear vision for your creative ecosystem, complete with actionable goals. We achieve this by providing a proven brand-building roadmap, bespoke one-on-one mentorship, and access to a community of purpose-driven artistpreneurs.
Sounds fun, right?
If you’re ready to enroll (or just want to learn more), head on over to the Academy page, where you can hear testimonials from previous UMC Academy grads!
Barz in the Boro — a monthly hip hop showcase just down the road from us in Murfreesboro, Tennessee — will close out the year with a stacked lineup on Saturday, December 6 from 8-11 p.m.
The showcase — which occurs on the first Saturday of every month at Cedar Glade Brews (906 Ridgely Rd., Murfreesboro) — is hosted by E.T. and Raw Proof, with support from DJ Know Love on the 1s and 2s. Barz in the Boro is a platform for local and touring hip hop artists alike. Each month’s showcase features a uniquely curated lineup, along with an open mic portion, which provide aspiring performers with a chance to impress for a future opportunity.
The showcase’s official website offers this description:
Barz in the Boro is a monthly hip hop showcase and cypher where raw talent, sharp lyricism, and real culture take center stage. From local spitters to nationally touring acts, this is the spot where the underground and the spotlight meet. This event is designed to shine a light on performers, build connections within the culture, and bring something fresh and exciting to the Murfreesboro / Nashville music scene.
Presented and hosted by E.T. & Raw Proof and powered by the skills of DJ Know Love, every show is built to give you that authentic hip hop vibe, no gimmicks, just beats, barz, and energy. This ain’t just another show, it’s for the artists, for the fans, and for the culture. Pull up, bring your skillz, and be part of the movement.
The December 6 event will feature performances from UnderDogs Yonna Jones and Jazzy the Uncontrolled Goddess, alongside My Friend Wiley and New Orleans’ own Alfred Banks. Those interested in learning more or being considered for a future showcase are encouraged to reach out via Instagram.
When we last checked in with our fellow UnderDog and UMC NEXT2RISE artist Kelsey Muse, she was putting the finishing touches on “Whispers,” her new single produced by MidDay.
The moody pop-R&B single — a celebration of one’s own individuality, even in the face of outside criticism and expectations — is officially out in the world. However, you won’t find it on streaming platforms just yet.
Kelsey has the single available for purchase at her official website in two bundles. The first bundle includes two versions of “Whispers” — the full version, and the radio edit — and a Kelsey Muse “Strike the Heart” t-shirt. The second bundle includes both versions of the song, as well as her previous single, “Sunglasses.”
Or, if you want a free download, you can help Kelsey spread the word by logging into Instagram, giving Kelsey a follow, and then liking this post and sharing it to your story. If you go that route, make sure you tag Kelsey in your story to claim your free download!
Tour season may be over for us, but there’s still plenty happening back in Nashville to keep things warm into the winter months.
For one thing, our friends at NuRenaissance — owned and operated by UnderDog and NEXT2RISE artist Nicolas Soul — are hosting their Renaissance Certified Fall Showcase this Saturday, November 8 at 615 Main St., Suite G1 in Nashville.
Join us from 8-11 p.m. for “a night of pure fire and unforgettable vibes.” This hip hop and R&B showcase is hosted by Jazzy the Uncontrolled Goddess and coordinated by Amore Dear, with sounds by DJ Sage. The lineup features performances from Nashville-based artists Itz Jaleel, Miles Creed, Simone J’Nae, Durtyhues, Southside MAB, and B. King.
Watch the official trailer below, and be sure to get your tickets here!