Category Archives: UMC Academy

Announcing Our First NEXT2RISE Artist Ambassadors!

Today, we are excited to reveal UMC’s first-ever official artist ambassadors, as part of our new NEXT2RISE Artist Ambassador Program.

We have hand-selected bright, talented, career-driven artistpreneurs to spotlight over the next calendar year. Each NEXT2RISE artist is already making moves, and our goal is to elevate them further through the UMC platform.

We have selected two divisions of NEXT2RISE artists for the Class of 2025 — one based in Nashville, and one comprised of artists from different locations around the world (our Abroad Division). Our NEXT2RISE artists will receive:

  • FREE UnderDogs community membership for the next 12 months. (Learn more about our growing community.)
  • Periodic feature opportunities through Underground Music Collective, including music reviews, playlist features, and podcast interviews.
  • More performance opportunities, including our NEXT2RISE year-end showcase in November.
  • Connections to partnership opportunities with aligned brand partners.
  • 1-on-1 and group coaching via UMC Academy and Ether Collective.
  • Additional opportunities to collaborate with partner outlets, venues, festivals, and more.

Meet the first artists in our NEXT2RISE Nashville division below. An announcement featuring artists selected in the Abroad division is coming soon!

  • Da’ Healerz: A Heal Hop duo speaking light and affirmation into the creative landscape, featuring established Nashville emcees Lord Goldie and Foundation Mecca.
  • Izzy Rage: A Hyperpunk Warrior whose music pursues themes of overcoming violence, accepting imperfection, and embracing “Radical Expression Through Peaceful Chaos.”
  • Jazzy the Uncontrolled Goddess: A poet, author, coach, and speaker previously featured by TEDx, Sound Therapy, and more.
  • Kelsey Muse: A genre-defying, award-winning singer, rapper, songwriter, and multi-instrumentalist (featured by NACA, Nick @ Nite, and more).
  • Nicolas Soul: A Kenya-born, Nashville-based hip hop and R&B artist who aspires to inject honesty and soulfulness into his creations.
  • Roz Malone: Performing artist, musician, singer, songwriter, and entrepreneur
  • Write the Block: A spoken word duo featuring poets and multidisciplinary artists NewLeeMade and Karimah Ariel
  • Yonna Jones: A Chicago-born, Nashville-based rapper, singer, and dancer who creates “movement music,” aimed at motivating and inspiring with messages of perseverance.

Want to be considered for the Class of 2026? We’ll be selecting from within our community later this year. Learn more about what it takes to be an UnderDog!

#RoadtoSXSW: My ‘WrestleMania Moment’

Before the #RoadtoSXSW became but a glimmer in my eye — in fact, before Underground Music Collective or The Quinn Spinn even existed — I was a kid who cycled through dreams. I was looking for purpose and meaning, and ways to impact a large number of people. I always envisioned myself as a leader, even if I had no idea what leadership actually meant.

Throughout my youth and adolescence, I wanted to live a thousand lives. At different points, I aspired to be an all-star right fielder, a star quarterback and team captain, a lead actor, and a famous singer with the dance moves and calm, confident swagger of Jordan Knight. (OK… I still haven’t given up the ghost on that one, my 38-year-old ex-football player knees be damned.)

Right around age 12, I added “professional wrestler” to the list.

The year was 1999. WWE’s (then-WWF) Attitude Era was in full swing, and “Stone Cold” Steve Austin was at the top of the mountain. One day, the kids in my class were talking excitedly about the latest episode of Monday Night Raw, and I decided to check it out for myself.

I was instantly hooked. Finally, there was an outlet for my pre-teen suburban angst, courtesy of these larger-than-life characters and their over-the-top antics. For the next several years, I’d tune into every piece of WWE programming I could get my hands on. Raw, Smackdown, and even Sunday Night Heat were appointment viewing. Wrestling theme music became a regular part of my library (and still is to this day). Sometimes, I would convince my mom to let me order the Pay Per View events (and a couple times, I just did it myself and asked forgiveness later. Sorry, Mom!).

Eventually, I dove into the art form myself — first by participating in online-only “e-feds,” an internet-based role-playing game where we would write message board “promos” against our opponent, with victory awarded to the writer who created the most compelling argument before each match. Then, my brother and I started our own backyard wrestling federation — the infamous Long Valley Backyard Wrestling (LVBW). Blatantly ignoring WWE’s “Don’t Try This at Home” warnings, we laced up and competed in a crudely made ring with no mat in our parents’ backyard. Eventually, we met other aspiring wrestlers from around the Northeast, and traveled regionally to compete in various strangers’ backyards (who, admittedly, had built much safer rings) throughout high school.

By senior year, my interest in pursuing this career path had given way to a renewed focus on football. Nonetheless, my passion for and enjoyment of this unique, sometimes-bizarre form of entertainment has never waned. I’ve followed the action through the years and, as social media has broken down the walls of “kayfabe,” have come to root for my favorite wrestlers on- and off-screen.

The biggest date on the pro wrestling calendar is WrestleMania. If you’re a professional wrestler — or serve any function in the industry — it’s where you fight your entire career to be. It’s the reason why you put all those hours in; you’ll drive hours to wrestle in bingo halls and high school gyms for little-to-no pay, because every rep is building toward something greater. It’s building toward the moment where the eyes of the industry begin to look your way. It’s building toward the moment when you sign your first contract and have your first match with a major promotion. It’s building toward the possibility that, one day, you might get to have your own “WrestleMania Moment” — a featured spot on the Grandest Stage of Them All, where you reach the pinnacle by creating a memory that will live on through history.

Not everyone gets their “WrestleMania Moment.” In fact, most professional wrestlers don’t. That’s what makes it so special; it means that you’ve put in your 10,000 hours, have sacrificed greatly, and continue to persevere through the challenges that greet us all on our way to our visions turning into reality.

When you have that moment — one that can take years or even decades to reach — it is something to be cherished. If one thing along the journey had gone differently, you may have never gotten here. Now that you’re here, you may never get here again. All you have is now. Make the most of it.

I’ve been thinking a lot about major milestones, as the #RoadtoSXSW takes its turn into the home stretch. And, while I may not be competing for the WWE Championship in Las Vegas this April, I can appreciate what it means to travel a long, challenging road, to eventually stand before the biggest opportunity of my life.

I’m heading to Austin for my first SXSW this Friday. As a music industry thought leader, this is my first ‘WrestleMania Moment.’ This is my Super Bowl, World Series, and Stanley Cup Finals. It’s taken a long time and plenty of lessons — at least 60+, if you’re curious — to get here. There have been countless late nights and early mornings. There have been loads of triumphs, and my fair share of disasters. There have been glimmers of hope scattered through the past 11 1/2 years, and perhaps just as many moments of doubt and stress.

This is where I’ve fought my entire career to be — since the moment of singularity when this was all just a USB mic, a laptop, and an idea in my childhood bedroom, one August night in 2013.

Through it all, there has been faith. I’ve always held the belief that, if I just stay on the road a little bit longer, I’ll graduate from the “bingo halls” and “high school gyms” of my chosen industry, and have the opportunity to build this platform into one that transforms the music industry and the creative ecosystem at-large. That faith has been rewarded so many times along this journey — especially over the past couple of years — as our platform has been blessed with incredible opportunities in media and at conferences, festivals, notable venues, and more.

We’ve already made it to the big leagues. Figuratively speaking, we’ve been on Raw, Smackdown, and plenty of Pay Per Views — but this is the biggest one yet.

This is WrestleMania as I know it.

The lights are on. My music is playing. All that’s left is to walk down that 800-mile ramp to Austin, get in the ring, and create moments that live on, long after the bell rings.

NASHVILLE: RSVP for Our ’60+ Lessons’ Launch Party & Free Branding Workshop

Before you can get to where you want to go, you must answer a very important question…

WHY?

What drives you to create? How will connecting to the world through music enrich your life, and the lives of those around you?

It’s a deep question, and we want to help you uncover the answer. That’s why we’re hosting our Building Your Authentic Artist Brand workshop on Thursday, February 27 from 5-8:30 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville).

In this FREE interactive workshop, we’ll walk through the steps of developing your authentic artist brand. We’ll uncover what connects you to your audience, and how to build a community that will attract media, performance, and partnership opportunities.

The workshop portion of the evening runs from 6-8 p.m. Before (and after), join us for an exclusive book release party in celebration of 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — the debut release from UMC Founder/CEO Gerard Longo.

Space is limited! Come gain insight featured by reputable music industry conferences across North America, including SXSWNOLA MusiCon, and more!

NOW AVAILABLE: ’60+ Lessons’ Paperback Pre-order

Want a copy of my forthcoming book — 60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur — that you can hold and cherish forever?

You’re in luck!

Through our distribution partners at IngramSpark, you can now pre-order a paperback copy of 60+ Lessons! Be one of the first to own my debut book in its physical form, when you head over here and reserve yours today!

I’ve learned countless lessons during my decade-plus creative journey. Some were common sense, “live-and-learn” type experiences, while others came as a direct result of thinking I had a good idea… and falling flat on my face.

One night, I opened a blank document, and I began to compile a list of the most important ones, based on the experiences that forged me into a better creative professional. Before I knew it, I had few dozen… and I added about a dozen more, for good measure!

These 60+ Lessons from the Creative Journey come loaded with anecdotes — whether painful, inspiring, and/or hilarious — from 11+ years building a multimedia and educational platform for independent musicians. The lessons contained within are independent of industry; they apply to anybody with the courage to step out and “build the thing” — no matter what your “thing” is!

Our next BRANDCAMP Begins March 24!

We’re having such a great time during our first BRANDCAMP from UMC Academy, that we’ve already decided to run it back for another round!

Our six-week program is helping creatives like you from coast-to-coast develop clear brand visions, complete with actionable goals, one-on-one mentorship, and a community of driven artistpreneurs.

What BRANDCAMPers receive:

  • Our Values-Mission-Vision (VMV) Workshop, designed to help you develop your authentic brand vision.
  • Weekly 1-on-1 mentor sessions, aimed toward sparking fresh ideas and defining your goals.
  • Weekly Connection Calls with your fellow UMC Academy BRANDCAMPers.
  • FREE lifetime access to the UMC UnderDogs community.
  • Early “inside track” access to new UMC feature/performance opportunities.
  • FREE signed copy of 60+ Lessons from the Creative Journey (out Feb. 25).

Enrollment is open now, and flexible payment options are available!

Road to SXSW: Find the Beauty

As we head into February — and realize that once the calendar turns, SXSW is officially next month — I’m reflecting on January with appreciation.

This month, I had the opportunity to present and get feedback on the workshop that I’ll be bringing to Austin this March. In addition, our first-ever BRANDCAMP from UMC Academy kicked into full gear. The opportunity to work one-on-one with brilliant, driven creatives from coast to coast is a privilege. I’ve written about that inspiration recently.

As I continue to serve in this capacity, I realize that I’m doing what I was always meant to do. I’m using my experiences and perspectives to create — and the things I’m creating are helping people uncover ideas, organize their thoughts, and create from a place that is truly, authentically them.

Moreover, the journey is all of us turn the challenges we’ve faced navigating this industry and life itself into opportunities. There is great power in our stories, and this type of work helps us to dig deeper and unleash that power — even (and especially) when it’s uncomfortable.

I say this is what I’m meant to do, because for the longest time, I believed that my story didn’t matter. I grew up in rural New Jersey in the 90s and early 2000s, where boys sharing their feelings was frowned upon. Get too emotional — or even too expressive — and people were going to look at you funny, at best. “Toughen up,” “be a man,” and similar phrases were a regular part of the vernacular. As I got into later adolescence and adulthood, I stopped sharing much about myself at all.

There was a lot left unexpressed and, as I detail in the book (out Feb. 25), it led me to a point where I gradually became desperate for an outlet. Then, one August night in 2013, I found one — and I’ve never looked back. (If you want to know the details behind that anecdote, I have a pre-order link for you.)

In the process, I’ve slowly become more comfortable opening up. As I’ve gotten further into this journey, I’ve allowed myself to share what I’ve experienced, with the hope that it can provide someone with the boost of courage needed to step into theirs.

Have I met resistance? Absolutely. Relatives and peanut gallery members alike have, at times, accused me of being “too open.” I’ve been told that I wouldn’t be taken seriously as an entrepreneur if I shared the challenges (and how they illuminate the successes). I’ve spoken on the grit and adversity that meets us along this path — no, it isn’t all sunshine and rainbows! — and have been told that I sound like I’ve been “kicked.”

(Even as I type this, a small part of my brain wonders if there’s anyone out there who’s tired of hearing me talk. I’m sure they’re out there. If any of you are reading this, I love you anyway. 😉 )

The difference between now and my younger days? I haven’t let this criticism turn me back from sharing my truth and uncovering how I got there — warts and all. In fact, surviving every one of these instances has taught me to lean in and embrace the criticism. It’s a compass that points me toward a Truer North, every time.

So many of us let fear hold us back from who we truly are. Fears of judgment, rejection, and even success — based on prior traumas, or external narratives that we’ve internalized — stand in the way of so many people who are capable of doing incredible things.

By its nature, modern society places so much importance on these external judgments — which often come from people grappling with and projecting their own insecurities.

Those judgments don’t actually matter. Those people, in their current state, aren’t for you.

What matters is living this life and sharing all of its parts through everything you choose to create, so that the people who derive hope and connection from stories like yours have a chance to ignite their own personal Renaissance.

I consider this realization to be one of the greatest gifts I’ve ever received. It’s an even greater gift to have a platform like SXSW to share it with other creatives from around the world, and to help them find and ignite the flame of purpose that flickers within.

This is my life’s work. I’m the kid who, for so long, was told his story didn’t matter so many times that he became afraid to share it. Now, I realize the blessing it is to not only have the ability to share it, but use it to help others find and communicate the beauty in theirs.

Lean into that beauty. That messy, imperfect, real, unfiltered beauty.

People are counting on you, beginning with yourself.

What to Do When Your Passions Change

When a new year starts, many of us often find ourselves reassessing our lives, goals, dreams, and passions, but when we go through this process, we might realize that we are feeling stagnant and that something needs to change.

If you’ve been feeling stuck in a rut lately, and that the same passions that once fulfilled you are no longer serving you, you’re not alone.

Oftentimes, our passions come to be such a big part of our lives that, when we realize that they are no longer serving us, it can feel intimidating — and may leave us questioning who we are.

But here’s a secret: We’re allowed to change.

In fact, the only constant in life is change, and if we don’t change, we don’t grow. The world changes. The human species is constantly changing, and we as individuals are always changing throughout our lives. We grow and adapt, we meet new people, we learn new things.

So it’s OK if what once brought you joy no longer does because you’re not the same person you were last year or last month. Heck, you’re not even the same person you were yesterday.

If the person you are today wants to change direction and pursue a new passion, go for it! Find the next thing that satisfies your spirit so much that you could just burst.

Here are some of my best tips for making it happen:

1) Give yourself permission to follow a new path.

    Giving yourself permission to try something new can be incredibly difficult. It can even feel scary. And when you’re used to following the rules and doing what you have to do–and what is expected of you–it can be easy to forget that you have a choice.

    Yeah. There’s a little something called free will, which means you always have a choice, especially when it comes to your passions and the hobbies you pursue, but when you’re not used to owning this–that you have a choice–it makes it that much harder to allow yourself to act on it.

    If you’re a perfectionist, following a new path can provoke a fear of choosing the wrong one. You might get caught in that dreaded black and white thinking and feel like you’re being forced to choose between life and death.

    Just remember that no one can force you to pursue a hobby or passion that no longer serves you. In fact, you have all the freedom in the world to explore new interests. You only have to let yourself do it.

    2) Talk to people.

      Throughout the course of our lives, we cross paths with countless people who affect us in all different ways. Some may hurt us, but others may deeply inspire us, and it is when we meet those people that we might discover new parts of ourselves.

      If you’re feeling a bit lost, and like the passions that have brought you so much joy for so long no longer do, get out there and talk to people. Talk to your friends. Talk to your family. (You might feel like you know everything there is to know about your closest friends and family members, but you probably don’t). Talk to your cashier at the grocery store. Talk to your local librarian. Talk to the barista at Starbucks.

      When you talk to other people, a few things can happen. First, you can start understanding their perspectives and what life looks like through their eyes, which is valuable in itself. But when you talk to people, it also exposes you to new things that you never would have known about otherwise. You can learn about their hobbies and passions and what brings them joy. Your local librarian might be a rock climber or a beekeeper who makes her own honey. Maybe your mom used to write songs when she was young but you never knew that about her, and maybe you’ll realize that same love for music runs through your veins too, but you never gave it room to surface before.

      So talk to people. It might change your life.

      3) Get out of your comfort zone.

        That darn comfort zone. We all know the definition of our own comfort zones and where the boundaries are that keep us feeling safe. And I’m sure we can pinpoint the times when staying in our comfort zone held us back, as much as it sucks to admit.

        Sometimes, though, we really need to break out of it, as uncomfortable, and–let’s face it– unnerving, as it might seem. It’s often how we see the most significant growth in ourselves.

        Exploring past the boundaries of our comfort zone allows us to challenge ourselves, which, although daunting, has so many benefits for our overall happiness. If we never challenged ourselves, we wouldn’t grow and we wouldn’t discover new passions.

        Break free from the chains that are holding you back! You never know what’s waiting for you on the other side. 

        4) Follow that spark.

          While you might be finding that the passion you’ve had for years isn’t doing it for you anymore, you might also know exactly what you want to try next. Maybe just thinking about pursuing that new path is already lighting you up inside.

          You never want to deny yourself of something that has the potential to make your soul smile, and feeling that spark within you? That means you’re excited about it. And that’s a very good sign.

          So don’t deny that call. Be sure to answer it!

          Life is too short to feel stuck and uninspired. But when we make the choice to take action and pursue new passions that satisfy our spirits, leaving behind those that no longer serve us, we are honoring ourselves, and that is one of the best ways to live.

          Show Up for Yourself Every Day

          Here’s another excerpt from my forthcoming debut book, ‘60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur’ (available Feb. 25 on Amazon). This comprehensive volume of the journey (so far) covers everything from branding philosophy, to mindset, to the dynamics of our working and personal relationships.

          Pre-order the digital version now! (Paperback pre-order coming soon.)

          The greatest antidote to your unfavorable narratives is to provide yourself with consistent evidence to the contrary. That means routinely doing what you say you’re going to do, and it starts with keeping promises to yourself. By keeping promises to yourself, you build trust in the person in the mirror. Greater self-worth and self-respect are byproducts of that.

          If you say you’re going to record an album this year, do it. If you keep telling yourself you’re going to post consistently to social media, you’d better get to work. This practice also applies to your everyday life. If you say you’re going to work out four times a week, show up at least that much. If you have specific dietary improvements in mind, start today. Don’t wait until January 1.

          If you keep telling yourself you’re going to ask that person out, what are you waiting for? They’re not going to wait forever.

          How you do one thing is how you do everything. Developing the ability to consistently honor your commitments starts by honoring those you make internally. From there, that ability carries over to your creative platform, your relationships, and every other aspect of your life.

          Indeed, your success begins with you. However, it doesn’t end there…

          BRANDCAMP Counselor’s Log: Clarity Takes Hold

          Our inaugural class of BRANDCAMPers are fully immersed in the process. They’re digging deep within themselves to define their visions in a way that feels purposeful to them. They’re taking the many big ideas they’ve already had inside, putting them into words, and turning those words into action. They’re uncovering new ideas from our time together.

          And, truth be told, so am I.

          This week’s hot button question was, “what is something unique that you bring to the table?” Our conscious, creative BRANDCAMPers were all quick to identify the attributes which position them to have a distinct impact on the creative landscape. It was inspiring to see such a profound level of collective self-awareness take shape, and that inspiration gave me the opportunity to go inward.

          Each one of our conversations (individual and group) is an opportunity for me to reflect on my own process in designing this program. It’s a chance to take a look at the BRANDCAMP questions and prompts, assess the responses I receive, and tweak what’s necessary to make the experience even more meaningful. The fact that we’re all sharing an open dialogue as this is occurring – as all of our creative processes are taking more refined shapes – makes this a valuable shared experience that helps each of us clarify our individual visions, and how they serve the greater good.

          I can feel that clarity taking hold, and a sense of cohesion as we all take in this experience – individually and together, all at once.

          SAVE THE DATE: Our Next Free Branding Workshop is Feb. 27 in Nashville

          BACK BY POPULAR DEMAND!

          We had such a great time (and received so much great feedback) during this week’s Building Your Authentic Artist Brand workshop that we’re running it back next month!

          This FREE workshop will take place Thursday, February 27 from 6-8 p.m. at Helping Our Music Evolve (615 Main St., Suite G1, Nashville). We’ll walk through the steps of developing your authentic artist brand, uncover what connects you to your audience segments, and how to build a community and set goals to attract more meaningful opportunities. 

          Space is limited to the first 10 registrants! Come gain insight featured by reputable music industry conferences across North America, including SXSWNOLA MusiCon, and more!

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