In March, I had the special opportunity to present a workshop — Building Authentic Connections as an Independent Artist — during SXSW in Austin, TX.
Video shot by NewLeeMade.
The excitement is building toward this weekend, as we get set to make the trip up to Cookstown, Ontario for our return to Gussapolooza!
Of course, you can tune into our YouTube and Instagram channels for updates throughout the weekend, and you can expect recap galleries to make their way onto The Blog the following week. However, we felt this year was a perfect time to kick things up a notch…
Enter the UMC Media Booth!
We’ll be onsite all weekend, welcoming artists, organizers, vendors, and guests to join us at the UMC Media Booth. There, we’ll have our 12-channel mixer at the ready to record short interviews and acoustic performances our Official Podcast, The Quinn Spinn. Swing by throughout the weekend and schedule a time to chat with us!
In addition, we’ll have information available on UMC and our UnderDogs Across Borders campaign, and a couple of special, this-weekend-only deals on select UMC merch and fall BRANDCAMP enrollment. It’s an opportunity for all those in attendance to tap in with us, as we develop a creator-centric music industry throughout the rest of 2025 and beyond!
Still need your weekend passes for Gussapolooza? Find ’em here!
Pictured: “Sorry” from The Manic Boys and Girls Club
We are counting down the days — it’s four, as of this post — until the start of Gussapolooza 2025, all the way up in Cookstown, Ontario, Canada! We’re super excited to rejoin the Gussapolooza family this year, and they’ve just released something to get us even more pumped…
The Official Gussapolooza 2025 Playlist is here!
Below, you’ll find nearly 30 videos from this year’s lineup of Gussapolooza artists, giving you just a small taste of what’s in store when things kick off North of the Border later this week. From returning favorites to new friends, we know you’ll find something you love.
The best part? Later this week, we all get to enjoy these songs together! For now, your mission is to make sure you know them by heart in time for this weekend!
Wednesday night’s UnderDogs Across Borders benefit concert brought an array of memorable performances to the stage from the start, and all the way to the finish.
Closing out the night? Da’ Healerz, who ended their set by sharing some new music they’ve been working on. “Guidance” — in collaboration with Guidance Whiskey — made its live debut with us on Wednesday night and got the whole room moving, ending UnderDogs Across Borders Vol. 2 with a bang!
Watch it below! And, while you wait for our next UnderDogs Across Borders lineup to drop, remember that you can support a new, creator-driven music industry anytime!
The countdown is on! In just seven days, the Georgian Bay Steam Show Grounds will come alive with the sound of guitars, drums, and thousands of happy festivalgoers as Gussapolooza Music and Arts Festival kicks off August 22–24.
This year’s lineup features powerhouse performances from Bleeker and Kasador, plus local Alliston fan favourite Grant Boyer, alongside dozens of emerging artists ready to make their mark. Add industry workshops, camping under the stars, mouthwatering food trucks, and activities for the whole family — and you’ve got one unforgettable weekend.
Festival Director Valerie Robson says, “Gussapolooza is where music and community come together. The energy is electric, the connections are real, and the vibe is absolutely unmatched. Whether you’re here to discover new talent, support your friends, or just soak up the atmosphere, you’ll leave feeling like part of the family.”
Tickets are going fast, so grab yours now and be part of one of Ontario’s most unique summer weekends.
TONIGHT! We’re going live from 7-9 p.m. for UnderDogs Across Borders Vol. 2. Tonight, we place a spotlight on pop, hip hop, and R&B artists from within the Underground Music Collective community.
By supporting UnderDogs Across Borders, you are empowering UMC to open the gateway to even greater collaboration. Your support bolsters UMC’s presence at major conferences and festivals in North America and Europe, while helping us build a stronger, more sustainable music industry that is ripe with fresh opportunities for our artists.
The lineup (in order of appearance):
Ryan Christopher
Yonna Jones
Kelsey Muse
SADGURL
Da’ Healerz
How to attend:
How to support:
Electric Lemonade fascinates me. Based in Whitehorse, Yukon, Canada, the trio made of Sarah Murphy, Hannah Mazurek, and Rob Jones prove the fact you don’t need to be in large, oversaturated music markets like New York or L.A. to be worthy of coverage. Electric Lemonade proves that musicians who focus on their own communities and stories tend to be among the most authentic, interesting artists.
From the very first drum beat, their song “You’re Watching Me” pulls you into this organic spacious jam which highlights the band’s excellent musicianship – while reminding us that rock is far from dead. Lyrically, “You’re Watching Me” is the story of the end of a relationship, and the decision to move forward through the pain, choose yourself, and embrace who you are.
“You’re watching me, I see you in the list of viewers
On my Instagram story, you know that I can see you.
I believe that mistakes lead us to places that we’re bound for.
Can you let me go? Can you let me go?”
Those are my favorite lyrics from this song, as they highlight an absolutely modern phenomenon of the online interactions and algorithms we share with people. Personally, I haven’t had the experience of breaking up with someone and have them still watch my Instagram stories. How awkward that must be…
On the song, the band states: “We wrote this one in the studio when we were working on our upcoming EP. It started out with a version of the lyrics and some musical ideas we had floating around for a while. We came up with a rough version to play for our producer (Jordy Walker) and tweaked it a bunch, but really, the bulk of the song was written over one jam session.”
I hope to find myself walking the streets of Whitehorse one day. It’s an amazing city nestled in brilliant mountain wilderness, and judging from what I’ve heard from Electric Lemonade, I bet its music scene is mature. I imagine hiking around the area, getting some food, and then heading to a show. Hopefully, that would mean I would be lucky enough to catch Electric Lemonade play their music. For now, I’ll be listening on repeat moving forward.
Tonight, our friends at Your Next Favorite Band will host the fourth annual Musikfest Exordium — a live broadcast in preparation of Musikfest, the nation’s largest free non-gated music festival in our hometown of Bethlehem, PA.
Join the broadcast live from The Flying V Poutinerie for a stacked program of interviews and live performances:
Heartbreak, as painful as it is to experience, oftentimes allows us to evolve and grow into a newer, fuller version of ourselves. There are people among us in this world that experience heartbreak while also being gifted artists. These people can channel their heartbreak into something of substance for the rest of us to rely on when we are eventually met with our own heartbreak.
Bri Aspen is one of those gifted artists.
“Wearing White” is a song where Aspen explores that heartbreak of watching the person you love be in love with someone else. This song is an impressive showcase of Aspen’s voice, which is accompanied by a piano and a string section.
“Sometimes, you introduce your soulmate to someone else – and then stand beside them on their wedding day,” Aspen said.
That’s a feeling no one should have to go through, but oh my, if you do… at least you have “Wearing White” for emotional support.
“I wrote this song with Alex Lomartire and Jaan Harrison Kohm — (it’s) our third project together, and just the beginning of what I know will be a great creative partnership. I came into the session with the line, “I’m standing by your side, but I’m not wearing white,” and within a few hours, the full story had unfolded. Once we shaped the narrative, built out the characters, and found the right words to bring it all together, we knew we had something special. Jaan took it from there and produced the track in a way that truly brought the emotion and storyline to life.”
She explains further, “I learned throughout this writing process that sometimes, love means setting aside your own emotions, so that those you care about can find the happiness they deserve—even if that journey doesn’t include you.”
I am now a fan of Bri Aspen, who’s got more music coming out this year, and who you can catch playing all around Nashville. You’ll be a fan, too, once you check out “Wearing White” below!
For the season finale of Da’ Healerz Circle, we decided to do something special: invite Da’ Healerz themselves to share about the depth of their individual healing journeys.
And so, I volunteered to put my interviewer hat on to sit down with each Lord Goldie and Foundation Mecca, as they shared the details of their individual upbringings, the evolution of their healing journeys, and the changing narrative of hip hop.